Beer and Brains

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Lifestyle

Heartland Brewery was under fire last week for a slogan attached to one of its beers, which was a dark Bavarian.  The theme of the beer was S & M, and the label (see photo) was a woman with a whip standing over a submissive man.  Whether you like that image or not, it is supposed to be a good beer.

 

The controversy was over the advertising of this beer, which said you will be "a slave to the flavor."  Some accused Heartland Brewery (the company, not the beer) of being tasteless, and even rascist.  The company countered by noting that the phrase has to do with the S&M theme on the label, not with racial slavery.

 

Most tweets on the subject were supportive of the company but there was some harsh criticism.  What do you think?  I have my own opinion of this but will let others weigh in.

 

On an another matter, I read in the news that Texas has lost 100 brains.  That is odd.  I thought there would have been more.

Comments

Fred Klein

You are one clever bad boy plus being hard hitting. I heard IBM's Watson is a good substitute brain.

Submitted by NULL (not verified) on Sat, 12/06/2014 - 23:22

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No problem

Submitted by StephenMichel on Sun, 12/07/2014 - 00:02

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Stephen Michel

Two points If you don't like the advertisement, don't drink the beer. Or if you think the ad is funny, tongue in cheek, or just don't care; drink the beer.
As to the brain crack by you and others above, they are funny. But they do show a type of elitist Eastern attitude

Submitted by Janet_Adler on Sun, 12/07/2014 - 00:41

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Janet Adler

First, I had no idea that there were 100 brains in Texas, so that's news. As to the beer. Tasteless in advertising seems to be the norm these days. If one had to buy a product because of it's advertising few products would be sold. The word "racist" is being used to describe too many situations which are not at all racist.....just bad taste which I hope the beer does not have....women, whips, beer (too much) must be advertising to the NFL guys.....
Corey Bearak

If they used something like " a flavor that will take you over" or " a flavor that dominates you" the maybe it could have worked. A lot of things involve timing; current climate makes it stupid to use language that might also go to race. Of course the planning for the ad campaign might go back a few years; on the other hand we walk an establishment in NYC; perhaps few of its patrons are non-white and fewer involved inside and outside of the company in the approval and development of the ad are of color.
Rona Gura

I don't like beer.
But so so glad you're still here.

(and that's my poetic comment)
Nancy Schess

Rona is a poet -- and she didn't even know it!! I don't like beer either.

Submitted by Erik_Scheibe on Sun, 12/07/2014 - 09:21

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Erik Scheibe

1) Anytime your PR response is "it's about S & M, not slavery," you've already lost

2) Interesting how only certain prejudices are politically acceptable

3) I would think the whips and bondage crowd would be more 50 Shades, not NFL

4) Corey, you might be thinking too deeply about this one

5) Rona and Nancy, if you drank more beer perhaps you would be less creative...then again, maybe it would just come out in more of a limerick structure.
Cynthia Somma

See my cover photo on FB--my cousin is the producer of the new show on Bravo--Girlfriends guide to divorce. The MTA pulled the pic that I have on my FB page. Go find yourself with Lisa Edelstein holding up her ring finger that bares a tan line.
Give me a break....even a decade ago we saw more boobs...
Personally, I thought it was clever....and I think this ad is as well...if your offended move on. There is a hidden very subtle sexual message in nearly all alcohol ads (please tell me I'm not the only one to notice.)
Oh, I don't like beer either. :)

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