Submitted by Rona_Gura on

Super Bowl 47

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Lifestyle

Anyone who knows me knows I am not a sports fan. I do, however, look forward to the Super Bowl. I enjoy having friends and family over and sharing the evening with them. Mostly, though, I enjoy the hype of the commercials. I look forward to how the sponsors are going to top the productions of the prior years. And while I am sure most people will be discussing this morning the effect the thirty minute black-out had on the game, I am more qualified to discuss the commercials.

I was not too impressed with the commercials this year. My favorite commercial was one that I actually saw on the internet, the Samsung commercial in which Seth Rogen and Paul Rudd appeared. The story behind the commercial is that the two are “pitching” their idea for a commercial to Samsung executives. Their problem, however, are words that they are prohibited from saying in their commercial because the words are trademarked. Therefore, the names of the two teams playing in the “Big Game” became the Baltimore “Big Birds” and the San Francisco “50ers minus One.” The commercial made me laugh out loud and I thought it was great satire.

What was your opinion of the comercials? How about the black-out?

Comments

Mitch Tobol

The best was how the brands handled the blackout on Twitter.

Oreo – which had a creative, fun ad in the first place – hit it out of the park with its blackout response tweet: “Power out? No problem” accompanied by an ad with the caption, “You can still dunk in the dark.”

MLB tweeted with “We thought we'd take this brief pause to remind you pitchers and catchers report in 8 days."
Corey Bearak

None of the commercials I viewed worked for me. I missed the Volkswagon ad which I already viewed on line. I lined the Jimmy Cliff pieces of it but not really sure it would work. Thought the GoDaddy one tasteless and probably inappropriate for younger viewers. Most of the other I am not certain if they could work. As many know when you view a game, unless at home without a crowd, the sounds often gets muddled by the "audience banter" so the visual must be compelling. In viewing the ads, not sure most could work without clear sound and thus failed.

Submitted by Vincent_Serro on Mon, 02/04/2013 - 00:50

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Vincent Serro

Even beyond the game, I thought Beyonce was the highlight of the evening. As far as the blackout, I was immediately concerned when Phil Simms voice cut off that something had gone wrong at the game. My first fear was terrorism (isn't that sad). It turned out just to be incompetence. As far as commericals I did like the one with Paul Harvey's voice over for the Dodge Ram Truck.

Submitted by Erik_Scheibe on Mon, 02/04/2013 - 01:01

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Erik Scheibe

Loved the Paul Harvey commercial and the Rogan/Rudd commercials, I like crude humor and was not offended, but am not big on gross and GoDaddy was just gross. Was it really hackers? There are major, serious going on with China right now.

Good stuff Mitch, don't do the Twitter thing, but love when people are witty "on their feet."

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