ANDREW R. LAVIN, President
Our firm provides business to business public relations and marketing communications services.
Andrew Lavin has more than three decades of experience in public relations and marketing communications.
There are few categories in which he hasn't had experience. Which is another way to say he's seen and done a lot throughout his communications career.
For the past 18 years, he has been president of A. Lavin Communications. Working with a dedicated group of professionals, he drives virtually all of his clients programs from inception to implementation. Clients value his senior level expertise as a primary point of contact, knowing that they have continuity on their account. And they appreciate the great thinking dedication and commitment to their company.
Lavin has decades of of experience in marketing communications working with companies in healthcare, professional and financial services and enterprise software as well as many other industries. While he believes specialization is important, he enjoys the opportunity to leverage his experiences from one industry program to another.
As a result his firm has developed a reputation for strategic public relations programs that generate targeted news coverage for clients internationally.
Prior to forming A. Lavin Communications in 1995, Lavin was executive vice president of Middleberg Group, where he formed the Interactive Entertainment Division, as well as managed communications programs for major companies including Dreyfus and The Equitable.
Prior to joining M&A in March 1992, Lavin was one of the youngest vice presidents at Ketchum Public Relations, one of the world's largest PR firms and a division of Omnicom. At Ketchum, he supervised the Digital Equipment Corporation and Budget Rent a Car accounts as well as SEGA of America.
He joined Ketchum from G.S. Schwartz & Co., Inc., where he handled major business-to-business and consumer product and technology accounts.
Lavin began his public relations agency career at Richard Weiner, Inc. now Porter/Novelli, where he worked with General Foods, Dunlop Golf, Bell's Scotch Whiskey and the Public Relations Silver Anvil award-winning Cabbage Patch Kids program.
He graduated from Boston University Cum Laude with a bachelor's degree in communications.
He lives in Long Island, NY with his wife and two girls.
We are a marketing communications and publicity firm that works with start-up companies to Fortune 500 companies in healthcare, technology, consumer products, financial, professional and legal services as well as enterprise software. A. Lavin Communications offers an intelligent and refreshing approach to communications strategy, development and implementation. We create and execute highly focused, tightly integrated communications programs, going beyond publicity to help clients garner visibility and market share. While our clients initially seek our counsel and experience in media relations, they find we exceed expectations in service and results. Our firm has created and implemented public relations programs for a variety of clients, both public and privately-held. HOMELAND SECURITY Security Management Systems Situcon Security Hunter Iscon Airport Security Intergis Fleet Tracking Qylur FINANCIAL SERVICES Atlantic Group Dreyfus Corp. AppOnline.com Internet Trade Finance Exchange Millbrook Capital PROFESSIONAL SERVICES Bowne & Co. (NYSE:BNE) Broadview Associates/Jeffries & Co. Northstar Research Partners Kramer, Dillof, Livingston & Moore L.L.P. Fox & Fowle Architects P.C. Olsten Corp. (ADDECO) Pitney Bowes Corp. PeriscopeIQ TELCOM/WIRELESS Con Edison Communications, Inc. Dobson Cellular One Tadiran Glenayre Technologies CONSUMER PRODUCTS A.T. Cross Pen Indigo Corporate Jet Airline Kraft General Foods Proctor & Gamble (Ivory Soap) Sara Lee (Just My Size) ENTERTAINMENT SOFTWARE SEGA of America Computer Software Hi Tech Entertainment MicroLeague Interactive Software ENTERPRISE SOFTWARE NUANCE/Cardiff Software Momentum Software Mondosoft Vanguard Mainframe Security Memco Software, Inc. Tecnomatix Technologies/ HEALTH/MEDICAL Henry Schein Inc. Medscape.com Y-PRIME Magna-Lab, Inc. Miras Imaging Kellman Clinical Services TOYS/GAMES Corgi Coleco (Cabbage Patch Kids) Pokémon Center EDUCATION/ADVOCACY Ben-Gurion University of the Negev ORT America Zionist Organization of America MEDIA Viacom New York Magazine Financial News Network DestinationCRM.com NANOTECHNOLOGY Eikos Nanotechnology SouthWest Nanotechnologies Specialties: A. Lavin Communications provides a strategic and refreshing approach to marketing communications and publicity programs. We specialize in business to business communications, but have a great deal of experience in alternative energy, healthcare, consumer technology, healthcare, professional services and enterprise applications. Specifically, our services include: Consumer technology Nanotechnology Professional Services Financial Services Healthcare Entertainment Environmental Media Among the services we provide: MEDIAGENICS Media Training Just because you have something new to say doesn't mean you know how to say it. We'll get you ready. We have made dozens of computer engineers seem like exciting and tuned up bombastic celebrities. Doing interviews to communicate key messages and get your company name or cause into the evening news takes practice. We have developed a proprietary media training program to ensure that each interview counts and scores. PRESS GO Traditional and Social Media Relations Clients come to us because their story is often very challenging. Coke and Pepsi don't need us. But we do know how to put some fizz into your story no matter how big or small. Sometimes you are news; sometimes we need to make news. We excel at both. A combination of vast media contacts and superb placement capabilities set us apart. We consistently surpass expectations. Our media database, updated and maintained continuously, contains more than 12,000 contacts in traditional print, broadcast and the "paper media". Our contacts in mainstream media as well as the blogsosphere number in the thousands. Often, they'll turn to us for interesting story ideas. BRANDING BEYOND Messaging and Brand Strategy Has anyone ever told you that your product or business is different, unique and distinctive? It's a critical step and a critical process that can only unfold successfully with experience and honesty. Where is your brand, your image, your essence? What are your messages and do they resonate with customers and their expectations? We'll take your brand where it needs to be. BEYOND PREPARED Crisis Communications Planning Reaction is inaction when it comes to crisis communications. We can move extremely quickly on multiple fronts, but the swiftest approach is to have crises plans, chains of communication and general Q&As ready for most foreseeable situations. Today that includes web communications with social media first, and press releases last. Airlines, universities, corporations - we've handled all manner of crises for many clients. And sometimes, when legal action is necessary, we handle the court of public opinion and work with the lawyers through the litigation process. WHAT WERE THEY THINKING? Opinion Research As a key element of an information-based PR program, we love a good newsworthy survey to catapult a company or issue into a higher level of awareness and publicity that most companies only can dream about. Even for the largest Fortune 500 companies, proprietary research helps to generate credibility and communicate leadership on issues and in product categories and we can even recommend exciting brand-building research products for you. SHOW BUSINESS Trade Show Support A comprehensive trade show strategy is critical for success. That must include interaction with media attending the show as well as the other audiences you want to reach. Just showing up doesn't draw attention. Showing up your competition with something new, something different and creating buzz around it does. Let us help you create buzz and formalize a trade show approach that is high-impact yet cost-effective. INFLUENCING THE THINKERS Analyst/Consultant Relations Every industry has its opinion leaders that get paid handsomely for what they think. No technology program should be without a strategic focus on industry analysts and consulting firms that provide research and third-party credibility for a company's products and solutions. Through our network of contacts, we can arrange in-person access to the nation's leading technology analysts and consultants. In addition to key technology and Internet analysts, we have worked with important opinion leader firms in healthcare, automotive, manufacturing and other fields. For more information, please visit our website at www.alavin.com
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Stellar startups, with strong management and a solid product or service. Or, established companies that have a new product, service or issue that needs a broad-based communications approach.