As anyone who has read my blogs know, I do not watch the Super Bowl for the game. It’s all about the commercials for me. And I become especially interested when there’s controversy regarding a commercial. This year has not been a disappointment. Godaddy.com pulled a controversial commercial before it even aired during the Super Bowl.

The ad -- clearly a response to the famous Budweiser commercial-- featured an identical dog to that of the Budweiser commercial trying to journey home after falling out of the back of a truck. Once the puppy makes it home after an arduous journey, he finds that he’s been sold using a website made with Godaddy. After the ad previewed on the internet, it quickly prompted outrage by animal rights groups which argued that the ad promoted puppy mills.

Godaddy quickly pulled the commercial, saying it “underestimated the social response to the ad.” Godaddy also reassured viewers that the dog featured  in the ad is now a member of the Godaddy family and was purchased from  a reputable breeder. Given the adage that any publicity is good publicity, I have to wonder whether Godaddy is profiting more from the controversy surrounding the commercial than they would have had they aired a less offensive commercial.

What were your favorite commercials?  By the way, was anything that went on in the game itself worthy of a comment?