Marsha is a fractional marketing operations consultant. She enables company leaders and owners to focus on growing their businesses by doing the work they either don’t want or have time to do. Her expertise helps drive revenue because departments operate more effectively and their money is spent more wisely. Her services include: • Providing strategic marketing guidance to help achieve organizational objectives. Creating marketing plans. • Setting up marketing systems/processes to allow successful implementation of marketing plans. • Managing marketing and sales contact data, which will help drive sales by ensuring the data integrity of customers/prospects. This involves cleansing, maintaining, enhancing, and segmenting contact data records. • Creating and managing marketing campaigns that generate sales leads, and manage leads throughout their journey. • Managing budgets to ensure spending is aligned with priorities. • Doing project management to ensure initiatives are managed well, deadlines are met, and budget allocations are kept on track. Prior to starting her business, Marsha was a marketing director in educational publishing, and worked in the online advertising and entertainment industries.

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