[Promo] promo: Back to Basics Tuesday: reordering your LinkedIn profile's Featured section

Tue Jan 12 10:57:15 UTC 2021

Back to Basics Tuesday: reordering your Featured section

LinkedIn allows you to showcase your work on your personal profile towards
the top. Did you know that?

Most people do not, so I am here this Back-to-Basics Tuesday to show you
that you can and should take advantage of this section. Or if you already
knew about it, I am offering some tips on best practices to make it work
well for you.

First what is it? Here's a
<https://www.linkedin.com/help/linkedin/answer/111587?lipi=urn%3Ali%3Apage%3
Ad_flagship3_profile_view_base%3BT%2B%2FPg6qWQHa6F%2FcD%2BcdGrA%3D%3D> link
from the Help Center defining it. To me, less how-to, and more marketing
oriented, I say you want to use it as a place to showcase anything that will
demonstrate your prowess: graphics, videos, podcast recordings in which you
were a guest, or resume PDF if you are a job seeker (hint!), examples of
past design work, or.or.you have no limitations, you just need to use some
discretion (more on that later).

How do you add the section, if you have not already? Look right under your
"Contact Info" link and you will see the graphic below. Click "Add profile
section" and select "Featured" from the drop down table.

Now you can start adding material there. Click the "+" to add new material,
the pencil to edit it. Follow the instructions when you add or edit,
depending on the type of multimedia material you are adding. You will get
the hang of it, and although it may take some edits, eventually you will
finesse it.

Back to the discretion mentioned above:

1) the latest Feature appears at the left-most position, one of the most
visible, since the reader sees it first. Its true value is that the casual
reader of your profile will only see 2 1/2 thumbnails of your Featured
section so you want the first and the next two you show there to be engaging
to the reader.

2) Keep in mind the rest of the Features may not show on the reader's
screen, but all of them can be perused by pressing the ">" arrow, beyond the
first couple of Features you have visible. However, not all readers will do
this.

3) Once you load some Features, you want to reorder them. Again, the first 2
1/2 Feature thumbnails will show prominently on your profile, so plan
accordingly. Drag and drop them to the order you want by placing your mouse
over the 4 small horizontal lines (called a "hamburger") and as you hold
down your right mouse button, a four-headed arrow will appear, and
continuing to hold that mouse button down, you can drag and drop one Feature
above or below the others. Voila!

As you can see above, I have chosen to give special attention to my #11
ranking of most followed LinkedIn coaches. I insert my most recent podcast
interview after that, reordering them as new ones come out every month. But
I retain the top most position to the most important Feature I want to
accent.

I advise you add to the Featured section over time and reorder the Features
to keep showing your best work.

BTW, it is not a substitute for the Publications section of your profile.
Use that section too as a chronology of your published work and another
place for the reader to find your material.

Yes, this was a long-winded how-to blogpost, but one worth your learning to
showcase your Featured work.

I hope this helps you rock LinkedIn a little more you showcase your "why."

copyright Marc W. Halpert 2021 | All rights reserved
marchalpert at connect2collaborate.com | linkedin.com/in/marchalpert

Thanks in advance,

Marc W. Halpert

Gotham's resident Linkedin guru

We exceed expectations.

connect2collaborate

Fairfield, CT 06825

 <https://www.linkedin.com/in/marchalpert/> linkedin.com/in/marchalpert

 <https://www.connect2collaborate.com/> connect2collaborate.com

 <mailto:marchalpert at connect2collaborate.com>
marchalpert at connect2collaborate.com

203-373-0875 Office

203-218-8288 Cell    

Author of "LinkedIn Marketing Techniques for Law & Professional Practices,"
published by 

American Bar Association at  <http://www.shopaba.org/> www.shopaba.org,
Amazon, and Barnes and Noble. Look for 

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