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</v:shape><![endif]--><![if !vml]><img width=205 height=183 style='width:2.1333in;height:1.9083in' src="cid:image008.jpg@01D6E8A7.C704EEA0" align=left hspace=12 v:shapes="Picture_x0020_1"><![endif]><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>LinkedIn allows you to showcase your work on your personal profile towards the top. Did you know that?<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Most people do not, so I am here this Back-to-Basics Tuesday to show you that you can and should take advantage of this section. Or if you already knew about it, I am offering some tips on best practices to make it work well for you.<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>First what is it? Here’s a <a href="https://www.linkedin.com/help/linkedin/answer/111587?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BT%2B%2FPg6qWQHa6F%2FcD%2BcdGrA%3D%3D"><span style='color:#477474;border:none windowtext 1.0pt;padding:0in'>link from the Help Center</span></a> defining it. To me, less how-to, and more marketing oriented, I say you want to use it as a place to showcase anything that will demonstrate your prowess: graphics, videos, podcast recordings in which you were a guest, or resume PDF if you are a job seeker (hint!), examples of past design work, or…or…you have no limitations, you just need to use some discretion (more on that later).<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>How do you add the section, if you have not already? Look right under your “Contact Info” link and you will see the graphic below. Click “Add profile section” and select “Featured” from the drop down table.<o:p></o:p></span></p><p class=MsoNormal align=center style='margin-bottom:19.2pt;text-align:center;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><img border=0 width=175 height=300 style='width:1.825in;height:3.125in' id="Picture_x0020_2" src="cid:image003.jpg@01D6E8A7.C6EC3680"></span><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Now you can start adding material there. Click the “+” to add new material, the pencil to edit it. Follow the instructions when you add or edit, depending on the type of multimedia material you are adding. You will get the hang of it, and although it may take some edits, eventually you will finesse it.<o:p></o:p></span></p><p class=MsoNormal align=center style='margin-bottom:19.2pt;text-align:center;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><img border=0 width=529 height=263 style='width:5.5083in;height:2.7416in' id="Picture_x0020_3" src="cid:image004.jpg@01D6E8A7.C6EC3680"></span><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Back to the discretion mentioned above:<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>1) the latest Feature appears at the left-most position, one of the most visible, since the reader sees it first. Its true value is that the casual reader of your profile will only see 2 1/2 thumbnails of your Featured section so you want the first and the next two you show there to be engaging to the reader.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>2) Keep in mind the rest of the Features may not show on the reader’s screen, but all of them can be perused by pressing the “>” arrow, beyond the first couple of Features you have visible. However, not all readers will do this.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>3) Once you load some Features, you want to reorder them. Again, the first 2 1/2 Feature thumbnails will show prominently on your profile, so plan accordingly. Drag and drop them to the order you want by placing your mouse over the 4 small horizontal lines (called a “hamburger”) and as you hold down your right mouse button, a four-headed arrow will appear, and continuing to hold that mouse button down, you can drag and drop one Feature above or below the others. Voila!<o:p></o:p></span></p><p class=MsoNormal align=center style='margin-bottom:19.2pt;text-align:center;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><img border=0 width=537 height=347 style='width:5.5916in;height:3.6166in' id="Picture_x0020_4" src="cid:image005.jpg@01D6E8A7.C6EC3680"></span><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>As you can see above, I have chosen to give special attention to my #11 ranking of most followed LinkedIn coaches. I insert my most recent podcast interview after that, reordering them as new ones come out every month. But I retain the top most position to the most important Feature I want to accent.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>I advise you add to the Featured section over time and reorder the Features to keep showing your best work.<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><i><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340;border:none windowtext 1.0pt;padding:0in'>BTW, it is not a substitute for the Publications section of your profile</span></i><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>. Use that section too as a chronology of your published work and another place for the reader to find your material.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Yes, this was a long-winded how-to blogpost, but one worth your learning to showcase your Featured work.<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><i><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340;border:none windowtext 1.0pt;padding:0in'>I hope this helps you rock LinkedIn a little more you showcase your “why.”<o:p></o:p></span></i></p><p class=MsoNormal style='background:white;vertical-align:baseline'><i><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340;border:none windowtext 1.0pt;padding:0in'><o:p> </o:p></span></i></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:9.6pt;background:white;vertical-align:baseline'><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#444340'>copyright Marc W. Halpert 2021 | All rights reserved marchalpert@connect2collaborate.com | linkedin.com/in/marchalpert<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:12.0pt;font-family:Resagokr'>Thanks in advance,<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr'>Marc W. Halpert<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:red'>Gotham’s resident Linkedin guru<o:p></o:p></span></p><p class=MsoNormal><i><span style='font-size:12.0pt;font-family:Resagokr;color:black'>We exceed expectations.<o:p></o:p></span></i></p><p class=MsoNormal><b><span style='font-size:12.0pt;font-family:Resagokr;color:black'>connect2collaborate<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>Fairfield, CT 06825<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="https://www.linkedin.com/in/marchalpert/"><span style='color:#002060'>linkedin.com/in/marchalpert</span></a></span><u><span style='font-size:12.0pt;color:#002060'><o:p></o:p></span></u></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="https://www.connect2collaborate.com/"><span style='color:#002060'>connect2collaborate.com</span></a></span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><u><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="mailto:marchalpert@connect2collaborate.com"><span style='color:#002060'>marchalpert@connect2collaborate.com</span></a></span></u><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>203-373-0875 Office<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>203-218-8288 Cell</span><span style='font-size:12.0pt;color:black'> </span><span style='font-size:12.0pt;font-family:Resagokr;color:black'> </span><span style='font-size:12.0pt;font-family:Resagokr'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'> </span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><img border=0 width=721 height=110 style='width:7.5083in;height:1.15in' id="Picture_x0020_7" src="cid:image009.png@01D6E8A7.C704EEA0"><o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Author of “LinkedIn Marketing Techniques for Law & Professional Practices,” published by <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>American Bar Association at <a href="http://www.shopaba.org/"><span style='color:#1F3864'>www.shopaba.org</span></a>, Amazon, and Barnes and Noble<b>. Look for <o:p></o:p></b></span></p><p class=MsoNormal><b><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>the second edition coming Spring 2021!<o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Self-published: “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Who Really Want to Make a Difference,” in paper or Kindle, with an accompanying online <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>e-course. O</span><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#002060'>rder at <a href="https://connect2collaborate.wordpress.com/nonprofitcourse/"><span style='color:#002060'>https://connect2collaborate.wordpress.com/nonprofitcourse/</span></a>. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Now available: “LinkedIn for Baby Boomers (and other encore career changers),” an <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>online e-course package of materials. </span><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864;background:white'>More details/order: </span><span style='font-family:Resagokr;color:#1F3864'><a href="https://wp.me/PT2tC-6kU"><span style='font-size:12.0pt;color:#1F3864;background:white'>https://wp.me/PT2tC-6kU</span></a>.</span><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>JUST RELEASED: “Your First Career Position: Best In Class Program” a 4+ hour video course <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>I co-wrote designed for college grads to win that all important first job: best techniques in<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'> resumes, cover letters, Linkedin profile, interviewing, and networking, for branding success <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>in the recent #newnormal job market: </span><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><a href="https://thebestinclass.thinkific.com/courses/program"><span style='color:#1F3864;border:none windowtext 1.0pt;padding:0in;background:white'>https://thebestinclass.thinkific.com/courses/program</span></a></span><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864;background:white'>.</span><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p></div></body></html>