[Promo] promo: Back to Basics Tuesday: your company profile Page: it's not about you!

Tue Sep 29 12:04:00 UTC 2020

Back to Basics Tuesday: your company profile Page: it's not about you!

There's another way to brand on LinkedIn. Start a separate company profile
Page to speak about your firm (not you): value proposition, contact details,
products, services, with a rotating spotlight on one of them.

The company profile Page is not the same as your personal profile, no matter
how small the size of your firm. I need to make that clear, as it is one of
the most common mistakes I see on LinkedIn personal profiles: using the
company description to explain your current job there and no company profile
Page in its place.

In my case, I am effectively the sole employee of each of the 3 firms I
started, but each of my companies has its own brand and I have my own
distinct personal brand, partially composed of my firms' reputation and
additionally with my persona.

I have to use my unique voice in each firm, depending on the role and the
company from which I am serving the client. Multipreneurship has its
definite marketing and branding challenges and one of its merits comes in
the form of the company Page. So in my case, I have separate company Pages
and an independent personal profile.

In each company Page, I assert the voice that will convey "why buy from my
company." I don't copy-paste my website material here. I am speaking to a
different audience on LinkedIn (savvy business pros) vs. the internet (the
universe) and no one should read the same thing twice. I have an opportunity
to speak to a finite audience about the company I developed and work in. The
same about my other company Pages.

If you have employees who have any contact with the business public, be sure
the message on their personal profiles and that of the company Page all are
in synch; do not force them to be the same, or obviously contrived to be
that way, but allow their personality differences to rise in how they
express themselves; one apart from the others in their own ways, the
richness of the company brand as a sum greater than its parts, and this will
come across well, only when engineered correctly. Yes, it takes
coordination. The public should not be confused by what they see.

Conversely, a single weak link in the company's brand profile chain can
create confusion and loss of focus to an attention-deficit reader, so be
aware and review what your employees are saying on their profiles to keep
the firm and personal brands on point. It takes coordination too.

Mission accomplished, only if you feed the company Page regularly.

The company Page is a searchable and important aspect of your company brand
on LinkedIn.

Use it well and do not let it appear shallow or go stale. It's one of the 2
essential parts of your LinkedIn brand.

Thanks in advance,

Marc W. Halpert

Gotham's reigning LinkedIn guru

We exceed expectations.

connect2collaborate

PO Box 320048, Fairfield, CT 06825-0048

 <https://www.linkedin.com/in/marchalpert/> linkedin.com/in/marchalpert

 <https://www.connect2collaborate.com/> connect2collaborate.com

 <mailto:marchalpert at connect2collaborate.com>
marchalpert at connect2collaborate.com

203-373-0875 Office

203-218-8288 Cell    

Author of "LinkedIn Marketing Techniques for Law & Professional Practices,"
published by 

American Bar Association at  <http://www.shopaba.org/> www.shopaba.org,
Amazon, and Barnes and Noble. Look for 

the second edition coming Spring 2021!

Self-published: "You, Us, Them: LinkedIn Marketing Concepts for Nonprofit
Professionals 

Who Really Want to Make a Difference," in paper or Kindle, with an
accompanying online 

e-course. Order at
<https://connect2collaborate.wordpress.com/nonprofitcourse/>
https://connect2collaborate.wordpress.com/nonprofitcourse/. 

Now available: "LinkedIn for Baby Boomers (and other encore career
changers)," an 

online e-course package of materials. More details/order:
<https://wp.me/PT2tC-6kU> https://wp.me/PT2tC-6kU.

JUST RELEASED: "Your First Career Position: Best In Class Program" a 4+ hour
video course 

I co-wrote designed for college grads to win that all important first job:
best techniques in 

resumes, cover letters, Linkedin profile, interviewing, and networking, for
branding success 

in the recent #newnormal job market:
<https://thebestinclass.thinkific.com/courses/program>
https://thebestinclass.thinkific.com/courses/program.

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://gothamnetworking.com/pipermail/promo_gothamnetworking.com/attachments/20200929/dbabd8ea/attachment.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image001.jpg
Type: image/jpeg
Size: 13997 bytes
Desc: not available
URL: <http://gothamnetworking.com/pipermail/promo_gothamnetworking.com/attachments/20200929/dbabd8ea/attachment.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image004.png
Type: image/png
Size: 232058 bytes
Desc: not available
URL: <http://gothamnetworking.com/pipermail/promo_gothamnetworking.com/attachments/20200929/dbabd8ea/attachment.png>