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</v:shape><![endif]--><![if !vml]><img width=300 height=281 style='width:3.125in;height:2.925in' src="cid:image001.jpg@01D69637.16804100" align=left hspace=12 v:shapes="Picture_x0020_1"><![endif]><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>There’s another way to brand on LinkedIn. Start a separate company profile Page to speak about your firm (not you): value proposition, contact details, products, services, with a rotating spotlight on one of them.<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><b><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340;border:none windowtext 1.0pt;padding:0in'>The company profile Page is not the same as your personal profile,<i> no matter how small the size of your firm</i>.</span></b><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'> I need to make that clear, as it is one of the most common mistakes I see on LinkedIn personal profiles: using the company description to explain your current job there and no company profile Page in its place.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>In my case, I am effectively the sole employee of each of the 3 firms I started, but each of my companies has its own brand and I have my own distinct personal brand, partially composed of my firms’ reputation and additionally with my persona.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>I have to use my unique voice in each firm, depending on the role and the company from which I am serving the client. Multipreneurship has its definite marketing and branding challenges and one of its merits comes in the form of the company Page. So in my case, I have separate company Pages and an independent personal profile.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>In each company Page, I assert the voice that will convey “why buy from my company.” I don’t copy-paste my website material here. I am speaking to a different audience on LinkedIn (savvy business pros) vs. the internet (the universe) and no one should read the same thing twice. I have an opportunity to speak to a finite audience about the company I developed and work in. The same about my other company Pages.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>If you have employees who have any contact with the business public, be sure the message on their personal profiles and that of the company Page all are in synch; do not force them to be the same, or obviously contrived to be that way, but allow their personality differences to rise in how they express themselves; one apart from the others in their own ways, the richness of the company brand as a sum greater than its parts, and this will come across well, only when engineered correctly. Yes, it takes coordination. The public should not be confused by what they see.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Conversely, a single weak link in the company’s brand profile chain can create confusion and loss of focus to an attention-deficit reader, so be aware and review what your employees are saying on their profiles to keep the firm and personal brands on point. It takes coordination too.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Mission accomplished, only if you feed the company Page regularly.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>The company Page is a searchable and important aspect of your company brand on LinkedIn.<o:p></o:p></span></p><p class=MsoNormal><i><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340;border:none windowtext 1.0pt;padding:0in'>Use it well and do not let it appear shallow or go stale. It’s one of the 2 essential parts of your LinkedIn brand.</span></i><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:12.0pt;font-family:Resagokr'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-size:12.0pt;font-family:Resagokr'>Thanks in advance,<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr'>Marc W. Halpert<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:red'>Gotham’s reigning LinkedIn guru<o:p></o:p></span></p><p class=MsoNormal><i><span style='font-size:12.0pt;font-family:Resagokr;color:black'>We exceed expectations.<o:p></o:p></span></i></p><p class=MsoNormal><b><span style='font-size:12.0pt;font-family:Resagokr;color:black'>connect2collaborate<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>PO Box 320048, Fairfield, CT 06825-0048<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="https://www.linkedin.com/in/marchalpert/"><span style='color:#002060'>linkedin.com/in/marchalpert</span></a></span><u><span style='font-size:12.0pt;color:#002060'><o:p></o:p></span></u></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="https://www.connect2collaborate.com/"><span style='color:#002060'>connect2collaborate.com</span></a></span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><u><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="mailto:marchalpert@connect2collaborate.com"><span style='color:#002060'>marchalpert@connect2collaborate.com</span></a></span></u><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>203-373-0875 Office<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>203-218-8288 Cell</span><span style='font-size:12.0pt;color:black'> </span><span style='font-size:12.0pt;font-family:Resagokr;color:black'> </span><span style='font-size:12.0pt;font-family:Resagokr'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'> </span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><img border=0 width=721 height=110 style='width:7.5083in;height:1.15in' id="Picture_x0020_2" src="cid:image004.png@01D69637.16A3A780"><o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Author of “LinkedIn Marketing Techniques for Law & Professional Practices,” published by <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>American Bar Association at <a href="http://www.shopaba.org/"><span style='color:#1F3864'>www.shopaba.org</span></a>, Amazon, and Barnes and Noble<b>. Look for <o:p></o:p></b></span></p><p class=MsoNormal><b><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>the second edition coming Spring 2021!<o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Self-published: “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Who Really Want to Make a Difference,” in paper or Kindle, with an accompanying online <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>e-course. O</span><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#002060'>rder at <a href="https://connect2collaborate.wordpress.com/nonprofitcourse/"><span style='color:#002060'>https://connect2collaborate.wordpress.com/nonprofitcourse/</span></a>. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Now available: “LinkedIn for Baby Boomers (and other encore career changers),” an <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>online e-course package of materials. </span><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864;background:white'>More details/order: </span><span style='font-family:Resagokr;color:#1F3864'><a href="https://wp.me/PT2tC-6kU"><span style='font-size:12.0pt;color:#1F3864;background:white'>https://wp.me/PT2tC-6kU</span></a>.</span><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>JUST RELEASED: “Your First Career Position: Best In Class Program” a 4+ hour video course <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>I co-wrote designed for college grads to win that all important first job: best techniques in <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>resumes, cover letters, Linkedin profile, interviewing, and networking, for branding success <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>in the recent #newnormal job market: </span><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><a href="https://thebestinclass.thinkific.com/courses/program"><span style='color:#1F3864;border:none windowtext 1.0pt;padding:0in;background:white'>https://thebestinclass.thinkific.com/courses/program</span></a></span><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864;background:white'>.</span><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>