[Promo] promo: Back to Basics Tuesday: an twist on self-promotion

Tue Aug 4 12:15:21 UTC 2020

Back to Basics Tuesday: an twist on self-promotion

It took me a long time to get to this point, invested a lot of hours and
energy to provide the quality I am honored to be praised with by clients.

And I refer you to an
<https://www.forbes.com/sites/work-in-progress/2011/03/28/no-you-cant-pick-m
y-brain-it-costs-too-much/#6a3ed555426e> article I have tacked on my
bulletin board for inspiration: "You Can't Pick My Brain, It Costs Too
Much." I don't do free or cheap. Not to establish that I want to be viewed
as expensive, but that I earned my stripes the hard way, by experience, and
that makes me worth the cost.

Yet fair cost in the mind of the beholder and I need to reinforce why i
charge what I do and I am proud to show my feathers differently than the
rest of the crowd.

I could say anything I want on my LinkedIn profile about my journey, my
values, my street creds, my "why" (not my "what"). But at the end of the
proverbial day, it's about the deliverable: a presentation that hit home, a
situation in which I helped a client free up a payment error, knowing the
right person to consult for assistance to make my client appreciate my
ability, to rely on me. Isn't that worth something additional?

But here's the kicker: when others say something, unsolicited, appreciative,
better than I could myself, it's worth memorializing and advertising.

So I update my specific Experience subsection, with the comments I receive
as a result of my work, as they come in, those truly worth sharing on my
profile. Not because it will make the reader believe better what I say about
myself, but because it will show the reader that others believed in me to
hire me and as a result, volunteer to say great things, and it happens again
to repeat, unsolicited.

Most recently such from a coaching client:

"I just spent a good hour listening to parts of our last conversation on
"Groups." (BTW, I record our sessions and provide to the client.) Very
helpful, you had many great ideas which I will implement.  I'm very
enthusiastic about working this to expand my network in this new world of no
more personal meetings."

Yes, I have skills endorsements from colleagues who actually experienced my
providing that skill for them. And of course, I solicit recommendations and
manage them reflecting on all the facets of my work.

But I come back to suggesting in this Back to Basics post that you
incorporate what I see rarely on others' profiles as a way of standing out,
what I use effectively: add quotes received from clients (and a relevant
reference of who they are/what you performed for them) to further establish
your status and quality for all to see, expressed better than you could
yourself.

Try it. The reader will like you better for it.

Marc W. Halpert

Managing Partner

Gotham's resident LinkedIn coach, trainer, and evangelist

connect2collaborate

PO Box 320048, Fairfield, CT 06825-0048

 <https://www.linkedin.com/in/marchalpert/> linkedin.com/in/marchalpert

 <https://www.connect2collaborate.com/> connect2collaborate.com

 <mailto:marchalpert at connect2collaborate.com>
marchalpert at connect2collaborate.com

203-373-0875 Office

203-218-8288 Cell    

Author of "LinkedIn Marketing Techniques for Law & Professional Practices,"
published by 

American Bar Association at  <http://www.shopaba.org/> www.shopaba.org,
Amazon, and Barnes and Noble. Look for 

the second edition coming Spring 2021!

Self-published: "You, Us, Them: LinkedIn Marketing Concepts for Nonprofit
Professionals 

Who Really Want to Make a Difference," in paper or Kindle, with an
accompanying online 

e-course. Order at
<https://connect2collaborate.wordpress.com/nonprofitcourse/>
https://connect2collaborate.wordpress.com/nonprofitcourse/. 

Now available: "LinkedIn for Baby Boomers (and other encore career
changers)," an 

online e-course package of materials. More details/order:
<https://wp.me/PT2tC-6kU> https://wp.me/PT2tC-6kU.

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