<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=us-ascii"><meta name=Generator content="Microsoft Word 15 (filtered medium)"><!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Resagokr;
panose-1:2 0 5 3 0 0 0 0 0 0;}
@font-face
{font-family:inherit;
panose-1:0 0 0 0 0 0 0 0 0 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Calibri",sans-serif;
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;
font-family:"Calibri",sans-serif;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal align=center style='text-align:center;vertical-align:baseline'><span style='font-size:24.0pt;font-family:"Arial",sans-serif;color:#4B766B'>Back to Basics Tuesday: an twist on self-promotion<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><img width=804 height=537 style='width:8.375in;height:5.5916in' id="Picture_x0020_1" src="cid:image001.jpg@01D66A37.657C0360" alt="white peacock-374444_1920"></span><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>It took me a long time to get to this point, invested a lot of hours and energy to provide the quality I am honored to be praised with by clients.<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>And I refer you to an <a href="https://www.forbes.com/sites/work-in-progress/2011/03/28/no-you-cant-pick-my-brain-it-costs-too-much/#6a3ed555426e"><span style='color:#477474;border:none windowtext 1.0pt;padding:0in'>article</span></a> I have tacked on my bulletin board for inspiration: “You Can’t Pick My Brain, It Costs Too Much.” I don’t do free or cheap. Not to establish that I want to be viewed as expensive, but that I earned my stripes the hard way, by experience, and that makes me worth the cost.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Yet fair cost in the mind of the beholder and I need to reinforce why i charge what I do and I am proud to show my feathers differently than the rest of the crowd.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>I could say anything I want on my LinkedIn profile about my journey, my values, my street creds, my “why” (not my “what”). But at the end of the proverbial day, it’s about the deliverable: a presentation that hit home, a situation in which I helped a client free up a payment error, knowing the right person to consult for assistance to make my client appreciate my ability, to rely on me. Isn’t that worth something additional?<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>But here’s the kicker: when others say something, unsolicited, appreciative, better than I could myself, it’s worth memorializing and advertising.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>So I update my specific Experience subsection, with the comments I receive as a result of my work, as they come in, those truly worth sharing on my profile. Not because it will make the reader believe better what I say about myself, but because it will show the reader that others believed in me to hire me and as a result, volunteer to say great things, and it happens again to repeat, unsolicited.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Most recently such from a coaching client:<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>“I just spent a good hour listening to parts of our last conversation on “Groups.” (BTW, I record our sessions and provide to the client.) Very helpful, you had many great ideas which I will implement. I’m very enthusiastic about working this to expand my network in this new world of no more personal meetings.”<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Yes, I have skills endorsements from colleagues who actually experienced my providing that skill for them. And of course, I solicit recommendations and manage them reflecting on all the facets of my work.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>But I come back to suggesting in this Back to Basics post that you incorporate what I see rarely on others’ profiles as a way of standing out, what I use effectively: add quotes received from clients (and a relevant reference of who they are/what you performed for them) to further establish your status and quality for all to see, expressed better than you could yourself.<o:p></o:p></span></p><p class=MsoNormal><i><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340;border:none windowtext 1.0pt;padding:0in'>Try it. The reader will like you better for it.</span></i><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr'>Marc W. Halpert<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>Managing Partner<o:p></o:p></span></p><p class=MsoNormal><i><span style='font-size:12.0pt;font-family:Resagokr;color:red'>Gotham’s resident LinkedIn coach, trainer, and evangelist<o:p></o:p></span></i></p><p class=MsoNormal><b><span style='font-size:12.0pt;font-family:Resagokr;color:black'>connect2collaborate<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>PO Box 320048, Fairfield, CT 06825-0048<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="https://www.linkedin.com/in/marchalpert/"><span style='color:#002060'>linkedin.com/in/marchalpert</span></a></span><u><span style='font-size:12.0pt;color:#002060'><o:p></o:p></span></u></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="https://www.connect2collaborate.com/"><span style='color:#002060'>connect2collaborate.com</span></a></span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><u><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="mailto:marchalpert@connect2collaborate.com"><span style='color:#002060'>marchalpert@connect2collaborate.com</span></a></span></u><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>203-373-0875 Office<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>203-218-8288 Cell</span><span style='font-size:12.0pt;color:black'> </span><span style='font-size:12.0pt;font-family:Resagokr;color:black'> </span><span style='font-size:12.0pt;font-family:Resagokr'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'> </span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><img border=0 width=201 height=106 style='width:2.0916in;height:1.1083in' id="_x0000_i1028" src="cid:image002.jpg@01D66A37.657C0360"><img border=0 width=76 height=110 style='width:.7916in;height:1.1416in' id="Picture_x0020_5" src="cid:image003.jpg@01D66A37.657C0360" alt="A close up of text on a black background Description automatically generated"><img border=0 width=76 height=109 style='width:.7916in;height:1.1333in' id="Picture_x0020_6" src="cid:image004.jpg@01D66A37.657C0360" alt="A close up of a sign Description automatically generated"><img border=0 width=184 height=108 style='width:1.9166in;height:1.125in' id="Picture_x0020_7" src="cid:image005.jpg@01D66A37.657C0360" alt="A close up of a person Description automatically generated"><o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#349A06'>Author of “LinkedIn Marketing Techniques for Law & Professional Practices,” published by <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#349A06'>American Bar Association at <a href="http://www.shopaba.org/"><span style='color:#349A06'>www.shopaba.org</span></a>, Amazon, and Barnes and Noble. Look for <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#349A06'>the second edition coming Spring 2021!<o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Self-published: “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Who Really Want to Make a Difference,” in paper or Kindle, with an accompanying online <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>e-course. O</span><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#002060'>rder at <a href="https://connect2collaborate.wordpress.com/nonprofitcourse/"><span style='color:#002060'>https://connect2collaborate.wordpress.com/nonprofitcourse/</span></a>. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Now available: “LinkedIn for Baby Boomers (and other encore career changers),” an <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>online e-course package of materials. </span><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864;background:white'>More details/order: </span><span style='font-family:Resagokr;color:#1F3864'><a href="https://wp.me/PT2tC-6kU"><span style='font-size:12.0pt;color:#1F3864;background:white'>https://wp.me/PT2tC-6kU</span></a>.</span><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p></div></body></html>