[Promo] promo: Back to Basics Tuesday: check your links on LinkedIn

[Marc W. Halpert]

I have always advocated using URLs to help further tell your LinkedIn career
story:

*        the addition of publication URLs you were part of in any way,

*        links to PDFs of slide decks at conferences to demonstrate your
ability to present, associations and

*        website links to organizations you belong to so the best
description of its mission can be easily obtained by your profile reader,
etc.

 

But URLs change. You may not think so, but they can and do.

One of my earlier articles in a major online business ezine was published,
and then a few days later the editors decided to retitle it and thus the URL
had to change, but I was not informed. I merrily added the (old) URL to my
Publications section and then a few months later went back to find the
article to show someone and lo and behold it was not a valid URL. Uh-oh!
Amendment made.

Organizations and associations rebrand and merge, so you want to check those
too.

Don't get caught with URLs in limbo. It shows you don't keep tabs on your
profile and need to pay better attention to details. And you don't want that
impression, so take the defensive move to check your links from time to
time.

As has been said, the chain is as strong as the weakest link. Keep readers
reading about your profile, not leaving it in frustration.

 

Marc W. Halpert

Gotham's only Linkedin guru

We exceed expectations.

connect2collaborate

PO Box 320048, Fairfield, CT 06825-0048

 <https://www.linkedin.com/in/marchalpert/> linkedin.com/in/marchalpert

 <https://www.connect2collaborate.com/> connect2collaborate.com

 <mailto:marchalpert at connect2collaborate.com>
marchalpert at connect2collaborate.com

203-373-0875 Office

203-218-8288 Cell    

 



Author of "LinkedIn Marketing Techniques for Law & Professional Practices,"
published by 

American Bar Association at  <http://www.shopaba.org/> www.shopaba.org, also
available on Amazon or Barnes and Noble. 

 

Self-published: "You, Us, Them: LinkedIn Marketing Concepts for Nonprofit
Professionals Who Really Want to Make a Difference," in paper or Kindle,
with an accompanying online e-course. Order the book and e-course
<https://connect2collaborate.wordpress.com/nonprofitcourse/>
https://connect2collaborate.wordpress.com/nonprofitcourse/. 

 

Now available: "LinkedIn for Baby Boomers (and other encore career
changers)," a new online e-course package of materials. More details/order:
<https://wp.me/PT2tC-6kU> https://wp.me/PT2tC-6kU.

 

 

 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://gothamnetworking.com/pipermail/promo_gothamnetworking.com/attachments/20200414/272d8464/attachment.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image001.jpg
Type: image/jpeg
Size: 15788 bytes
Desc: not available
URL: <http://gothamnetworking.com/pipermail/promo_gothamnetworking.com/attachments/20200414/272d8464/attachment.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image011.jpg
Type: image/jpeg
Size: 7712 bytes
Desc: not available
URL: <http://gothamnetworking.com/pipermail/promo_gothamnetworking.com/attachments/20200414/272d8464/attachment-0001.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image012.jpg
Type: image/jpeg
Size: 6709 bytes
Desc: not available
URL: <http://gothamnetworking.com/pipermail/promo_gothamnetworking.com/attachments/20200414/272d8464/attachment-0002.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image013.jpg
Type: image/jpeg
Size: 4713 bytes
Desc: not available
URL: <http://gothamnetworking.com/pipermail/promo_gothamnetworking.com/attachments/20200414/272d8464/attachment-0003.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image014.jpg
Type: image/jpeg
Size: 3576 bytes
Desc: not available
URL: <http://gothamnetworking.com/pipermail/promo_gothamnetworking.com/attachments/20200414/272d8464/attachment-0004.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image015.jpg
Type: image/jpeg
Size: 6717 bytes
Desc: not available
URL: <http://gothamnetworking.com/pipermail/promo_gothamnetworking.com/attachments/20200414/272d8464/attachment-0005.jpg>