<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=us-ascii"><meta name=Generator content="Microsoft Word 15 (filtered medium)"><!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Resagokr;
panose-1:2 0 5 3 0 0 0 0 0 0;}
@font-face
{font-family:inherit;
panose-1:0 0 0 0 0 0 0 0 0 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri",sans-serif;}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Calibri",sans-serif;
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;
font-family:"Calibri",sans-serif;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:37316613;
mso-list-template-ids:-820873916;}
@list l0:level1
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level2
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:1.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level3
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:1.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level4
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:2.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level5
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:2.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level6
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:3.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level7
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:3.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level8
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:4.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level9
{mso-level-number-format:bullet;
mso-level-text:\F0B7;
mso-level-tab-stop:4.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
ol
{margin-bottom:0in;}
ul
{margin-bottom:0in;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1027" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
<v:stroke joinstyle="miter" />
<v:formulas>
<v:f eqn="if lineDrawn pixelLineWidth 0" />
<v:f eqn="sum @0 1 0" />
<v:f eqn="sum 0 0 @1" />
<v:f eqn="prod @2 1 2" />
<v:f eqn="prod @3 21600 pixelWidth" />
<v:f eqn="prod @3 21600 pixelHeight" />
<v:f eqn="sum @0 0 1" />
<v:f eqn="prod @6 1 2" />
<v:f eqn="prod @7 21600 pixelWidth" />
<v:f eqn="sum @8 21600 0" />
<v:f eqn="prod @7 21600 pixelHeight" />
<v:f eqn="sum @10 21600 0" />
</v:formulas>
<v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect" />
<o:lock v:ext="edit" aspectratio="t" />
</v:shapetype><v:shape id="Picture_x0020_1" o:spid="_x0000_s1026" type="#_x0000_t75" alt="broken link" style='position:absolute;margin-left:-13.65pt;margin-top:-7.05pt;width:187pt;height:163.4pt;z-index:251658240;visibility:visible;mso-wrap-style:square;mso-width-percent:0;mso-height-percent:0;mso-wrap-distance-left:9pt;mso-wrap-distance-top:0;mso-wrap-distance-right:9pt;mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;mso-position-horizontal-relative:text;mso-position-vertical:absolute;mso-position-vertical-relative:text;mso-width-percent:0;mso-height-percent:0;mso-width-relative:margin;mso-height-relative:margin'>
<v:imagedata src="cid:image001.jpg@01D61234.E0ECE830" o:title="broken link" />
<w:wrap type="square"/>
</v:shape><![endif]--><![if !vml]><img width=250 height=218 style='width:2.6in;height:2.2666in' src="cid:image011.jpg@01D61234.E1037D70" align=left hspace=12 alt="broken link" v:shapes="Picture_x0020_1"><![endif]><span style='font-size:12.0pt;color:#444340'>I have always advocated using URLs to help further tell your LinkedIn career story:<o:p></o:p></span></p><p class=MsoNormal style='margin-left:19.2pt;text-indent:-.25in;mso-list:l0 level1 lfo1;background:white;vertical-align:baseline'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;color:#444340'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:12.0pt;color:#444340'>the addition of publication URLs you were part of in any way,<o:p></o:p></span></p><p class=MsoNormal style='margin-left:19.2pt;text-indent:-.25in;mso-list:l0 level1 lfo1;background:white;vertical-align:baseline'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;color:#444340'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:12.0pt;color:#444340'>links to PDFs of slide decks at conferences to demonstrate your ability to present, associations and<o:p></o:p></span></p><p class=MsoNormal style='margin-left:19.2pt;text-indent:-.25in;mso-list:l0 level1 lfo1;background:white;vertical-align:baseline'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;color:#444340'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:12.0pt;color:#444340'>website links to organizations you belong to so the best description of its mission can be easily obtained by your profile reader, etc.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:19.2pt;background:white;vertical-align:baseline'><span style='font-size:12.0pt;color:#444340'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:12.0pt;color:#444340'>But URLs change. You may not think so, but they can and do.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:12.0pt;color:#444340'>One of my earlier articles in a major online business ezine was published, and then a few days later the editors decided to retitle it and thus the URL had to change, but I was not informed. I merrily added the (old) URL to my Publications section and then a few months later went back to find the article to show someone and lo and behold it was not a valid URL. Uh-oh! Amendment made.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:12.0pt;color:#444340'>Organizations and associations rebrand and merge, so you want to check those too.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:12.0pt;color:#444340'>Don’t get caught with URLs in limbo. It shows you don’t keep tabs on your profile and need to pay better attention to details. And you don’t want that impression, so take the defensive move to check your links from time to time.<o:p></o:p></span></p><p class=MsoNormal><i><span style='font-size:12.0pt;color:#444340;border:none windowtext 1.0pt;padding:0in'>As has been said, the chain is as strong as the weakest link. Keep readers reading about your profile, not leaving it in frustration.</span></i><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr'>Marc W. Halpert<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:red'>Gotham’s only Linkedin guru</span><span style='font-size:12.0pt;font-family:Resagokr;color:black'><o:p></o:p></span></p><p class=MsoNormal><i><span style='font-size:12.0pt;font-family:Resagokr;color:black'>We exceed expectations.<o:p></o:p></span></i></p><p class=MsoNormal><b><span style='font-size:12.0pt;font-family:Resagokr;color:black'>connect2collaborate<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>PO Box 320048, Fairfield, CT 06825-0048<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="https://www.linkedin.com/in/marchalpert/"><span style='color:#002060'>linkedin.com/in/marchalpert</span></a></span><u><span style='font-size:12.0pt;color:#002060'><o:p></o:p></span></u></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="https://www.connect2collaborate.com/"><span style='color:#002060'>connect2collaborate.com</span></a></span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><u><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="mailto:marchalpert@connect2collaborate.com"><span style='color:#002060'>marchalpert@connect2collaborate.com</span></a></span></u><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>203-373-0875 Office<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>203-218-8288 Cell</span><span style='font-size:12.0pt;color:black'> </span><span style='font-size:12.0pt;font-family:Resagokr;color:black'> </span><span style='font-size:12.0pt;font-family:Resagokr'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'> </span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><img border=0 width=201 height=106 style='width:2.0916in;height:1.1083in' id="_x0000_i1028" src="cid:image012.jpg@01D61234.E1037D70"><img border=0 width=76 height=110 style='width:.7916in;height:1.1416in' id="Picture_x0020_5" src="cid:image013.jpg@01D61234.E1037D70" alt="A close up of text on a black background Description automatically generated"><img border=0 width=76 height=109 style='width:.7916in;height:1.1333in' id="Picture_x0020_6" src="cid:image014.jpg@01D61234.E1037D70" alt="A close up of a sign Description automatically generated"><img border=0 width=184 height=108 style='width:1.9166in;height:1.125in' id="Picture_x0020_7" src="cid:image015.jpg@01D61234.E1037D70" alt="A close up of a person Description automatically generated"><o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#349A06'>Author of “LinkedIn Marketing Techniques for Law & Professional Practices,” published by <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#349A06'>American Bar Association at <a href="http://www.shopaba.org/"><span style='color:#349A06'>www.shopaba.org</span></a>, also available on Amazon or Barnes and Noble. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Self-published: “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference,” in paper or Kindle, with an accompanying online e-course. O</span><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#002060'>rder the book and e-course <a href="https://connect2collaborate.wordpress.com/nonprofitcourse/"><span style='color:#002060'>https://connect2collaborate.wordpress.com/nonprofitcourse/</span></a>. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Now available: “LinkedIn for Baby Boomers (and other encore career changers),” a new online e-course package of materials. </span><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864;background:white'>More details/order: </span><span style='font-family:Resagokr;color:#1F3864'><a href="https://wp.me/PT2tC-6kU"><span style='font-size:12.0pt;color:#1F3864;background:white'>https://wp.me/PT2tC-6kU</span></a>.</span><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p></div></body></html>