[Promo] promo: LinkedIn Back to Basics: don't go AWOL

Tue Sep 17 14:08:52 UTC 2019

Some people get frustrated with social media and drop using it for a while;
that attitude may be your choice for Facebook or Twitter, but I advise
against it on LinkedIn.

Or they have other reasons to drop out. Sudden onset of sickness or
emergency hospitalization are always reasons as well. 3 cases in point:

1.     A colleague took a week off for a personal family event (thankfully a
happy one) and deferred all contact to and from LinkedIn for that period. He
was missed, since his content and commentary is high quality, and was
inundated with messages about what happened to him, is everything all right,
where did he disappear to, etc.

2.     Another friend used to post about every upcoming business breakfast,
business lunch, and business dinner she used to schedule, mostly 3 a day.
Like the little boy who cried wolf, no one bothered to read his posts, as
she found out when (at my suggestion), she stopped posting her gustatory
schedule. Guess what? NO ONE contacted her or wondered what happened to her,
is everything all right, where did she disappear to, etc. She was not missed
as her input to her connections was not deemed valuable or high quality.

3.     A new colleague and LinkedIn connection failed to respond to my
appointment confirmation so I messaged her on LinkedIn. She managed to
message me back just to tell me she was admitted to the hospital and out for
an unknown time but would be back in touch upon her return.

Moral of the story? Absence from LinkedIn is not advisable, assuming you use
this amazing brand marketing tool well, smartly, and in hopes of routinely
nurturing your connections. 

Absence, in that case, makes the heart go yonder. Manage your use. Just stay
in touch.

In the first case above, for my friend who attended a family event that took
her away from the office, since it was foreseeable, I suggest any or all of
3 ideas:

*        Pre-advise your connection group of your impending absence from
LinkedIn and since it's a happy occasion, mention who's getting married,
etc., as connections do really care enough to congratulate you. Tell them
when you will return and when to expect you to restart feeding your thought
leadership they have grown to rely on.

*        Use a scheduling service such as Hootsuite to "bank" content and
disseminate it on a preset schedule while you are away. I routinely store up
blog posts on WordPress for 2 weeks at a time, with set days and 8:00 as the
time to publish.

*        Chime into LinkedIn from your mobile phone app at least once a day
and add some small comments or "atta-boys/girls" to stay on the radar. Don't
go off LinkedIn cold-turkey when you have a great device and a (passable)
app to stay in the mix no matter where in the world you are.

Then absence makes the heart grow stronger.

Marc W. Halpert

Gotham's original LinkedIn coach and trainer

We exceed expectations.

connect2collaborate

PO Box 320048, Fairfield, CT 06825-0048

 <https://www.linkedin.com/in/marchalpert/> linkedin.com/in/marchalpert

 <https://www.connect2collaborate.com/> connect2collaborate.com

 <mailto:marchalpert at connect2collaborate.com>
marchalpert at connect2collaborate.com

203-373-0875 Office

203-218-8288 Cell    

Author of "LinkedIn Marketing Techniques for Law & Professional Practices,"
published by the 

American Bar Association at  <http://www.shopaba.org/> www.shopaba.org, also
available on Amazon or Barnes and Noble. 

Self-published: "You, Us, Them: LinkedIn Marketing Concepts for Nonprofit
Professionals Who 

Really Want to Make a Difference," in paper or Kindle, with an accompanying
online e-course. 

Order the book and e-course at
<https://connect2collaborate.wordpress.com/nonprofitcourse/>
https://connect2collaborate.wordpress.com/nonprofitcourse/. 

Now available: "LinkedIn for Baby Boomers (and other encore career
changers)," a new online 

e-course package of materials. More details/order:
<https://wp.me/PT2tC-6kU> https://wp.me/PT2tC-6kU.

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