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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><img width=1086 height=724 style='width:11.3166in;height:7.5416in' id="Picture_x0020_1" src="cid:image001.jpg@01D56D3F.DD94A050" alt=abyss></span><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Some people get frustrated with social media and drop using it for a while; that attitude may be your choice for Facebook or Twitter, but I advise against it on LinkedIn.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Or they have other reasons to drop out. Sudden onset of sickness or emergency hospitalization are always reasons as well. 3 cases in point:<o:p></o:p></span></p><p class=MsoNormal style='margin-left:19.2pt;text-indent:-.25in;mso-list:l0 level1 lfo1;background:white;vertical-align:baseline'><![if !supportLists]><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><span style='mso-list:Ignore'>1.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>A colleague took a week off for a personal family event (thankfully a happy one) and deferred all contact to and from LinkedIn for that period. He was missed, since his content and commentary is high quality, and was inundated with messages about what happened to him, is everything all right, where did he disappear to, etc.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:19.2pt;text-indent:-.25in;mso-list:l0 level1 lfo1;background:white;vertical-align:baseline'><![if !supportLists]><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><span style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Another friend used to post about every upcoming business breakfast, business lunch, and business dinner she used to schedule, mostly 3 a day. Like the little boy who cried wolf, no one bothered to read his posts, as she found out when (at my suggestion), she stopped posting her gustatory schedule. Guess what? NO ONE contacted her or wondered what happened to her, is everything all right, where did she disappear to, etc. She was not missed as her input to her connections was not deemed valuable or high quality.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:19.2pt;text-indent:-.25in;mso-list:l0 level1 lfo1;background:white;vertical-align:baseline'><![if !supportLists]><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><span style='mso-list:Ignore'>3.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>A new colleague and LinkedIn connection failed to respond to my appointment confirmation so I messaged her on LinkedIn. She managed to message me back just to tell me she was admitted to the hospital and out for an unknown time but would be back in touch upon her return.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><o:p> </o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Moral of the story? Absence from LinkedIn is not advisable, assuming you use this amazing brand marketing tool well, smartly, and in hopes of routinely nurturing your connections. <o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><o:p> </o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><i><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340;border:none windowtext 1.0pt;padding:0in'>Absence, in that case, makes the heart go yonder. Manage your use. Just stay in touch.<o:p></o:p></span></i></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><o:p> </o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>In the first case above, for my friend who attended a family event that took her away from the office, <u><span style='border:none windowtext 1.0pt;padding:0in'>since it was foreseeable</span></u>, I suggest any or all of 3 ideas:<o:p></o:p></span></p><p class=MsoNormal style='margin-left:19.2pt;text-indent:-.25in;mso-list:l1 level1 lfo2;background:white;vertical-align:baseline'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;color:#444340'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Pre-advise your connection group of your impending absence from LinkedIn and since it’s a happy occasion, mention who’s getting married, etc., as connections do really care enough to congratulate you. Tell them when you will return and when to expect you to restart feeding your thought leadership they have grown to rely on.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:19.2pt;text-indent:-.25in;mso-list:l1 level1 lfo2;background:white;vertical-align:baseline'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;color:#444340'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Use a scheduling service such as Hootsuite to “bank” content and disseminate it on a preset schedule while you are away. I routinely store up blog posts on WordPress for 2 weeks at a time, with set days and 8:00 as the time to publish.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:19.2pt;text-indent:-.25in;mso-list:l1 level1 lfo2;background:white;vertical-align:baseline'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;color:#444340'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'>Chime into LinkedIn from your mobile phone app at least once a day and add some small comments or “atta-boys/girls” to stay on the radar. Don’t go off LinkedIn cold-turkey when you have a great device and a (passable) app to stay in the mix no matter where in the world you are.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><o:p> </o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><i><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340;border:none windowtext 1.0pt;padding:0in'>Then absence makes the heart grow stronger.</span></i><span style='font-size:13.5pt;font-family:"inherit",serif;color:#444340'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr'>Marc W. Halpert<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:red'>Gotham’s original LinkedIn coach and trainer<o:p></o:p></span></p><p class=MsoNormal><i><span style='font-size:12.0pt;font-family:Resagokr;color:black'>We exceed expectations.<o:p></o:p></span></i></p><p class=MsoNormal><b><span style='font-size:12.0pt;font-family:Resagokr;color:black'>connect2collaborate<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>PO Box 320048, Fairfield, CT 06825-0048<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="https://www.linkedin.com/in/marchalpert/"><span style='color:#002060'>linkedin.com/in/marchalpert</span></a></span><u><span style='font-size:12.0pt;color:#002060'><o:p></o:p></span></u></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="https://www.connect2collaborate.com/"><span style='color:#002060'>connect2collaborate.com</span></a></span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><u><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><a href="mailto:marchalpert@connect2collaborate.com"><span style='color:#002060'>marchalpert@connect2collaborate.com</span></a></span></u><span style='font-size:12.0pt;font-family:Resagokr;color:#002060'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>203-373-0875 Office<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;font-family:Resagokr;color:black'>203-218-8288 Cell</span><span style='font-size:12.0pt;color:black'> </span><span style='font-size:12.0pt;font-family:Resagokr;color:black'> </span><span style='font-size:12.0pt;font-family:Resagokr'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'> </span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><img border=0 width=201 height=106 style='width:2.0916in;height:1.1083in' id="_x0000_i1028" src="cid:image010.jpg@01D56D3F.DF309D10"><img border=0 width=76 height=110 style='width:.7916in;height:1.1416in' id="Picture_x0020_5" src="cid:image011.jpg@01D56D3F.DF309D10" alt="A close up of text on a black background Description automatically generated"><img border=0 width=76 height=109 style='width:.7916in;height:1.1333in' id="Picture_x0020_6" src="cid:image012.jpg@01D56D3F.DF309D10" alt="A close up of a sign Description automatically generated"><img border=0 width=184 height=108 style='width:1.9166in;height:1.125in' id="Picture_x0020_7" src="cid:image013.jpg@01D56D3F.DF309D10" alt="A close up of a person Description automatically generated"><o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#349A06'>Author of “LinkedIn Marketing Techniques for Law & Professional Practices,” published by the <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#349A06'>American Bar Association at <a href="http://www.shopaba.org/"><span style='color:#349A06'>www.shopaba.org</span></a>, also available on Amazon or Barnes and Noble. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Self-published: “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Really Want to Make a Difference,” in paper or Kindle, with an accompanying online e-course. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>O</span><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#002060'>rder the book and e-course at <a href="https://connect2collaborate.wordpress.com/nonprofitcourse/"><span style='color:#002060'>https://connect2collaborate.wordpress.com/nonprofitcourse/</span></a>. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>Now available: “LinkedIn for Baby Boomers (and other encore career changers),” a new online <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'>e-course package of materials. </span><span style='font-size:12.0pt;font-family:Resagokr;color:#1F3864;background:white'>More details/order: </span><span style='font-family:Resagokr;color:#1F3864'><a href="https://wp.me/PT2tC-6kU"><span style='font-size:12.0pt;color:#1F3864;background:white'>https://wp.me/PT2tC-6kU</span></a>.</span><span lang=EN style='font-size:12.0pt;font-family:Resagokr;color:#1F3864'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p></div></body></html>