[Fredslist] THANK YOU BOB BAGAR P.R. Guru and one of the Founding members of GNB - Fred Klein CO-Founder of Gotham gets Interviewed by www.goodnewsbroadcast.com

Mon Dec 8 08:21:16 EST 2008

Happy holidays Gotham Members and a happy start to a brand new and
inspiring week.
The quote, "It takes a village" could not be more appropriate in the
case. 
Have you listened to Fred Klein's interview on the Good News Broadcast
http://www.goodnewsbroadcast.com/ ? If not please do as you can be proud
of the Gotham Network history that is shared and available to all around
the world now.
This interview was made possible through a Founding Member of the Good
News Broadcast Board Bob Bagar and he has been in lockstep for over a
decade with president Paul Sladkus on major good news projects and was
pivotal in mounting the Fred Klein interview. I want to share more about
Bob Bagar a P.R. Guru and humanitarian and just great guy. He works
tirelessly on any project even if it is his donation like Fred Klein's
interview because he believes in what Gotham stands for.
I said earlier it takes a village because when I started the South
Florida Gotham Network Group Jeanne Anne Norton the Co-Chair of Bandit
II and former Bandit Group member (where we met) sent me Bob Bagar's
e-mail address and said he would make a wonderful member for our group
and she highly recommended him as a person and as a professional after
knowing Bob since 1976. Bob and I finally had lunch together and then he
told me about www.goodnewsbroadcast.com
<http://www.goodnewsbroadcast.com/>  and said he could arrange an
interview with Fred Klein. We had lunch on November 7th and by December
4th Fred Klein's interview was already launched on
www.goodnewsbroadcast.com <http://www.goodnewsbroadcast.com/> . Now that
can only be accomplished by a real Pro from the Public Relations
industry. I have included a short summary of some of Bob Bagar's
accomplishments. Please feel free to contact him and he would enjoy
advising you any projects. 
THANK YOU BOB BAGAR from all Gotham members for letting Fred tell our
story to the world.

ROBERT BAGAR
561- 809-0119    bagarcom at aol.com

________________________________________________________________________
_____________

As Senior VP and Creative Director for Ruder - Finn, Inc. and the
international Advertising and PR agency, Bozell, Inc., Bagar garnered
two Silver Anvils --the PR profession's top annual award - and the
Public Relations Society of America's ( PRSA) Special Jury Commendation
for creative excellence.  He implemented special projects for Fortune
100 companies, governments, industry associations, universities,
philanthropic, cultural and child care organizations.  Bagar was voted
"the most creative executive in the field" by his peers in PR Journal's
national sociometric survey of PR professionals. 

His automotive safety campaign for Pirelli, the international tire and
rubber company, won Sales & Marketing magazine's Tops in Marketing (TIM)
Award for "the best use of Public Relations as a marketing tool."  Five
books, based on his project case histories, have been published.
Bagar's "Creative PR" was the first documentary film selected by PRSA
for its Professional Development Series.  He served as
Communications/Creative Director for The First Earth Run, an epic global
peace initiative.  The torch run appeared before throngs of people in
capital cities in 53 countries and was sponsored by UNICEF as its
"official" global 40th anniversary project.  It garnered global print
and electronic news coverage over a three month period.  

He implemented new product introductions, brand name promotions and
positioning campaigns for Coca Cola, Philip Morris, Citibank, Bristol
Myers, Smith Corona, Schenley Industries, Japan National Tourist
Organization (JNTO), Magic Chef, Coleco (Talking Cabbage Patch Kids),
the Governments of Mexico, Jamaica and Puerto Rico, 7 UP, the National
Electrical Manufacturers Association (NEMA), Pentax, Bloomingdale's,
"World Environment Day," NASA, the President's Council on Fitness and
Sports, and Footlocker among opthers..  His work involved him with
leaders in business, technology, education, philanthropy and
environmental development, as well as leading personalities in the arts,
entertainment and sporting worlds.

Bagar created community-based, multicultural media campaigns for the
United States Postal Service (USPS), gaining White House project
endorsement, Sprint and IBM. He created the sample "How we would promote
China Silk" PR campaign, invited by Chinese government officials in
Peking, which helped establish a Bozell International foothold  in this
teeming marketplace. 

The U.S. Bicentennial Commission, formed by our government, named
Bagar's Great American Face, "the best special project undertaken by
corporate America in celebration of the nation's Bicentennial."  The
exhibition was toured to over 50 nations by the USIA gaining front page
coverage in each. USIA directors proclaimed it the best example of the
American people they had ever been associated with.The UN"s Secretariat
Building gave it a one month exhibition by a unanimous vote of all the
member nations to "allow it"  --the first and only commercially
sponsored project to grace their hallowed walls.  USIA directors
proclaimed it the best example of the American people they had ever been
associated with.  He earned the Mayor's Big Apple Award for creating an
upbeat year long Big Apple PR campaign, credited with changing
perceptions about the city's future at a time of financial crisis in New
York.  Bagar helped the National Cerebral Palsy (NCP) organization break
through advertising agency stonewalling on the issue of using the
handicapped as "part of the normal lifestyle scene" in national TV
commercials, and received NCPBoard commendation.

He mounted successful International Auto Show, Industry Expo and
Shopping Mall promotions, attracting millions of consumers to original
events, interactive displays, touring exhibitions and sampling programs.

Have a wonderful week,

Robert Esposito
Barter Luxury Marketing, Inc.
robert at barterluxury.com
www.barterluxury.com
tel 954-530-5862
tel 212-645-9940
fax 646 417-6072

  _____  

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