Not long ago, the South Shore Mall on Sunrise Highway in Bay Shore was a bustling hub of activity with families shopping, teens hanging out, and department stores like Macy’s anchoring the experience. But two weeks ago, the Macy’s sign was taken down. A metaphor for the shifting landscape of retail.

It’s not that people have stopped shopping. They’ve just changed how they shop. With a couple of clicks on a phone, your purchase can be delivered right to your door. 

The removal of the iconic store sign at South Shore isn’t just about one location. It’s a reminder to all businesses: adapt, innovate, or risk becoming a relic.