We are living in an era of influencers. Apparently, Kim Kardashian gets paid an extraordinary amount of money for having her picture taken with a product. I have noticed that other celebrities will do the same on Instagram. They will post either a picture or a video using a certain product and, clearly, endorse the same. I guess it’s the social media version of a commercial.
So, I was intrigued when a friend told me that she was going to try to become an influencer. She has been a stay at home mom, who's youngest child will be leavng for college in September. She also became a successful blogger and, recently, has been advised that becoming an influencer is the next step for her.
As a loyal friend, I immediately like her Instagram Influencer posts and comment accordingly. On a personal level, however, I like seeing someone out there on social media endorsing items that are relevant to me; such as outfits that I would like to wear as opposed to what Kim Kardashian would wear. I truly hope my friend becomes successful.
Are you influenced by influencers?