If you want to buy a :30 spot on the Super Bowl you better open up your wallet because it now costs over $5million. That doesn't even include making the commerical which could cost anywhere from $1m - $5m. Last year the Super Bowl raked in over $419 million in air time
Why so much you ask? Because the audience is over 100 million which is just about double the next biggest event on TV (which BTW is the Super Bowl postgame :) AND if the spot is a hit, it will get millions of views online.
Here's a fun fact. The company that has spent the most on Super Bowl ad time....Anheuser-Busch. Love those clydesdales.
Anyone remember this ad? It was shown only once but lives in infamy.
Enjoy your Super Bowl game and the commericals...Go Eagles!!! (I hate the Patriots)