I was a Newsday carrier (on my bike) when I was a boy and have been a subscriber all my adult life. 

I read it every morning.  I admit it's greatest draw is its Sports Section (former Sports Editor Stan Isaacs was a valued running mate and friend). 

With this as background, I was going through my credit card charges last Saturday when I noticed my Newsday charge was $99.95. The charge stood out like a sore thumb.  I just knew I had never paid that high.  I then checked the (superior) New York Times rate and it was $64. It just didn't add up.  So I immediately called Newsday and registered my complaint.

The courteous Customer Relations person explained that their delivery costs had increased.  I told her of the Times $64 charge and she thereupon agreed to lower the charge to $84.95.   With much hesitation, I put my Newsday history to the side and told her I was considering cancelling my subscription.  She quickly transferred me to the Cancellation Department.  I repeated the above to the Cancellation Rep and he promptly agreed to reduce the charge to $72.45 (it had been 76 previously) and I had the feeling if I pushed him further her would have gone lower. 

There are many lessons here!