Jeremy Lin, the new exciting sensational guard on the Knicks, has filed for a trademark for the phrase "Linsanity." In fact, he is battling two other individuals who are filing for the same thing. He is very smart to own a piece of the hype. The revenue could be tremendous.
It got me thinking...maybe I should trademark "Webmaster" of better yet "Wheelman."
What phrase would you trademark for yourself?