It is clever. And it works, if by guilt alone.
My mail has at least one solicitation for a contribution each day, some days I get many. From hospitals, research groups, schools, care facilities, veterans groups, Jewish organizations, museums....you name it, they are looking for money. I give to whom I chose, but now they are making it difficult.
They are sending me return address stickers with my name and address printed on them. These are very convenient to have. Some send a nickel or dime glued to the donation form. And yeterday Sloan Kettering sent me a tote bag with my initial on it.
Now comes the problem. Do I keep the gifts and not send in a contribution? Of course, that is why they do this. Sure, I didn't ask for it, but it seems either I should send in money, or send back the stickers or dime.
So I have a bunch of return address stickers, most of them with ugly designs on them that I would never chose, and they are costing me in donations more than if I had ordered them on line in the first place. Guilt works.
All for a good cause I suppose.