A client asked me if we could plan out the next 4 weeks of content for social media. The question actually stopped me in my tracks. With the pace of change running at lightning speed and emotions flowing in all directions I couldn't.
I told him that I felt comfortable only doing 1 maybe 2 weeks at a time right now. Although it's a bit more stressful, the amount of work we would need to do for 4 weeks; planning, creating and developing would most certainly be wasted because circumstances are changing at a moments notice these days.
To quote Neil Hollander in an email to the politics listserv last night "I can’t keep up. I just can’t. I’m exhausted trying to figure out what we’re all supposed to do, believe, and be outraged by next."
I totally get that and wonder what's around the corner...