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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72" style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal style='vertical-align:baseline'><span style='font-size:24.0pt;font-family:Karla;color:#4B766B'>Growth mindset questions: part 14 of 15 (and Back to Basics Tuesday)<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:"Arial",sans-serif;color:#444340'><img width=579 height=435 style='width:6.0347in;height:4.5277in' id="Picture_x0020_1" src="cid:image001.png@01D8224D.E2D4E960"></span><span style='font-size:13.5pt;font-family:"Arial",sans-serif;color:#444340'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:inherit;color:#444340'>The pandemic has to be recorded in history as two momentous years for intense introspection. I know I have expanded my thought processing and I hope you have taken it as a growth opportunity for increasing your inward improvement.<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:inherit;color:#444340'><a href="https://www.linkedin.com/company/understood/"><span style='color:#477474;border:none windowtext 1.0pt;padding:0in'>Understood</span></a>, a nonprofit “dedicated to helping those who learn and think differently thrive at home, in school and in life” published a single page that hangs on my wall <a href="https://assets.ctfassets.net/p0qf7j048i0q/4S3FmaJLgjpoUzJjYKVTY8/ec379c2479556d19ccd4e0c856a86507/15_Growth_Mindset_Questions_to_Ask_Understood.pdf"><span style='color:#477474;border:none windowtext 1.0pt;padding:0in'>“15 growth mindset questions”</span></a> that I will spin into ways to rethink your LinkedIn presence.<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:inherit;color:#444340'><o:p> </o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:inherit;color:#444340'>14.<b><span style='border:none windowtext 1.0pt;padding:0in'> What can you do to manage distractions?<o:p></o:p></span></b></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:inherit;color:#444340'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:inherit;color:#444340'>I will start by saying that any visit to your LinkedIn profile is a distraction from the reader’s usual work. You want to be a meaningful and interesting distraction, not a speed bump that slows the pace and is to be avoided.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:inherit;color:#444340'>That said, you have one main goal on LinkedIn: to entice, engage, and enrapture the casual attention-deficit, and distracted reader will little time to waste to want to know more about you. You must make them read as far as you can get them to read, as you make your main points, and further reinforce them a couple of times, to ensure they actually get the whole picture of why you. Let’s unpack that long sentence:<o:p></o:p></span></p><p class=MsoNormal style='margin-left:55.2pt;text-indent:-.25in;mso-list:l0 level1 lfo1;background:white;vertical-align:baseline'><![if !supportLists]><span style='font-size:13.5pt;font-family:inherit;color:#444340'><span style='mso-list:Ignore'>1.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><i><span style='font-size:13.5pt;font-family:inherit;color:#444340;border:none windowtext 1.0pt;padding:0in'>read as far as you can get them to read</span></i><span style='font-size:13.5pt;font-family:inherit;color:#444340'>: starting with your headline, just like a newspaper, you need to capture their attention so they read for more information in your About section, then on into the rest of your profile to your Experience.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:55.2pt;text-indent:-.25in;mso-list:l0 level1 lfo1;background:white;vertical-align:baseline'><![if !supportLists]><span style='font-size:13.5pt;font-family:inherit;color:#444340'><span style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><i><span style='font-size:13.5pt;font-family:inherit;color:#444340;border:none windowtext 1.0pt;padding:0in'>make your main points:</span></i><span style='font-size:13.5pt;font-family:inherit;color:#444340'> what aspects of why you are you expecting them to recognize you for your main attributes? Plan that and choose them wisely as these are the vertebrae of the backbone of why you.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:55.2pt;text-indent:-.25in;mso-list:l0 level1 lfo1;background:white;vertical-align:baseline'><![if !supportLists]><span style='font-size:13.5pt;font-family:inherit;color:#444340'><span style='mso-list:Ignore'>3.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><i><span style='font-size:13.5pt;font-family:inherit;color:#444340;border:none windowtext 1.0pt;padding:0in'>further reinforce them a couple of times: </span></i><span style='font-size:13.5pt;font-family:inherit;color:#444340'>no one these days retains the most important aspects at the first reading, so use details, quotes, anecdotes, skills endorsements, and recommendations, in whole sentences as if you are explaining to the reader in person.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:inherit;color:#444340'>If you are initially considered a distraction, make their time spent appreciating your past and how it makes you who you are today, with a hint at your future, and to do you must plan, execute, refine, re-tweak, update, and keep reiterating your value proposition in your profile.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:19.2pt;background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:inherit;color:#444340'>No one reads a newspaper article to the end unless they subconsciously consider doing so a worthwhile expenditure of time and brain cells.<o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><i><span style='font-size:13.5pt;font-family:inherit;color:#444340;border:none windowtext 1.0pt;padding:0in'>Be that expenditure.</span></i><span style='font-size:13.5pt;font-family:inherit;color:#444340'><o:p></o:p></span></p><p class=MsoNormal style='background:white;vertical-align:baseline'><sub><span style='font-size:10.0pt;font-family:inherit;color:black;border:none windowtext 1.0pt;padding:0in'>All 15 of</span></sub><span style='font-size:13.5pt;font-family:inherit;color:black'> </span><sub><span style='font-size:10.0pt;font-family:inherit;color:black;border:none windowtext 1.0pt;padding:0in'>these in a series (ending tomorrow) are available for your thoughtful reading at connect2collaborate.com</span></sub><sub><span style='font-size:10.0pt;font-family:inherit;border:none windowtext 1.0pt;padding:0in'><o:p></o:p></span></sub></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b><span style='font-size:12.0pt'>Thanks in advance,<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>Marc W. Halpert<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'>Gotham’s LinkedIn guru<o:p></o:p></span></p><p class=MsoNormal><i><span style='font-size:12.0pt;color:black'>We exceed expectations.<o:p></o:p></span></i></p><p class=MsoNormal><b><span style='font-size:12.0pt;color:black'>connect2collaborate<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'>Fairfield, CT 06825<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:#002060'><a href="https://www.linkedin.com/in/marchalpert/"><span style='color:#002060'>linkedin.com/in/marchalpert</span></a><u><o:p></o:p></u></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:#002060'><a href="https://www.connect2collaborate.com/"><span style='color:#002060'>connect2collaborate.com</span></a></span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><u><span style='font-size:12.0pt;color:#002060'><a href="mailto:marchalpert@connect2collaborate.com"><span style='color:#002060'>marchalpert@connect2collaborate.com</span></a></span></u><span style='font-size:12.0pt;color:#002060'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'>203-373-0875 Office<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'>203-218-8288 Cell </span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt;color:black'> </span><span style='font-size:12.0pt'><img border=0 width=624 height=144 style='width:6.5in;height:1.5in' id="Picture_x0020_2" src="cid:image002.png@01D8224D.E2D4E960" alt="Graphical user interface, qr code Description automatically generated"></span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;color:#1F3864'>Author of “LinkedIn Marketing Techniques for Law and Professional Practices,” second edition, paper or <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;color:#1F3864'>kindle, published by The American Bar Association, </span><span lang=EN style='font-size:12.0pt;color:#002060'><a href="https://www.americanbar.org/products/inv/book/411688555/"><span style='color:#002060'>americanbar.org/products/inv/book/411688555/</span></a>. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;color:#1F3864'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;color:#1F3864'>Author of “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to<o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;color:#1F3864'>Make a Difference” paper or kindle, optional: accompanying e-course. O</span><span lang=EN style='font-size:12.0pt;color:#002060'>rder at <a href="https://bit.ly/YouUsThem"><span style='color:#002060'>https://bit.ly/YouUsThem</span></a>.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;color:#002060'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;color:#1F3864'>An online course: “LinkedIn for Baby Boomers (and other encore career changers),” including a package of<o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:12.0pt;color:#1F3864'>supplemental materials. </span><span style='font-size:12.0pt;color:#1F3864;background:white'>To order: </span><span style='font-size:12.0pt;color:#002060'><a href="https://connect2collaborate.com/linkedin-for-midlife-career-changers-over-60"><span style='color:#002060'>connect2collaborate.com/linkedin-for-midlife-career-changers-over-60</span></a>.</span><span lang=EN style='font-size:12.0pt;color:#002060'><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal style='background:white;vertical-align:baseline'><span style='font-size:13.5pt;font-family:inherit;color:#444340'><o:p> </o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>