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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal><span style='font-size:12.0pt'>Dear Tribe, <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt'>I am honored to have been one of this year’s judges in the </span><a href="http://www.upcea.edu/"><span style='font-size:14.0pt'>University Professional and Continuing Education Association</span></a><span style='font-size:14.0pt;color:black'> (UPCEA) Marketing </span><span style='font-size:14.0pt'>Competition last week in Washington, DC<span style='color:black'>. </span><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>The contestants were from continuing education marketing departments of universities from the U.S. and Canada and there were many fine entries. The winners had several things in common: <o:p></o:p></span></p><ul style='margin-top:0in' type=disc><li class=MsoListParagraph style='margin-left:0in;mso-list:l1 level1 lfo1'><b><span style='font-size:12.0pt'>Clean design</span></b><span style='font-size:12.0pt'> – excellent photography, bold, sans serif typefaces, few ornamental elements<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l1 level1 lfo1'><span style='font-size:12.0pt'>A <b>well-defined marketing message</b> that was communicated both in the text and graphics<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l1 level1 lfo1'><span style='font-size:12.0pt'>The <b>choice of vehicle</b> (printed piece, social media, website, outdoor advertising) was chosen taking into account where the target audience would be<o:p></o:p></span></li></ul><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>Below is one of my favorites: <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><img border=0 width=403 height=447 style='width:4.2013in;height:4.6597in' id="Picture_x0020_2" src="cid:image002.png@01D56D1E.0798D280"></span><span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>Georgia Tech took a negative PR event and faced it head-on with a program to educate and enforce ethical behavior. The program’s logo succeeds on several levels: <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><ul style='margin-top:0in' type=disc><li class=MsoListParagraph style='margin-left:0in;mso-list:l0 level1 lfo2'><span style='font-size:12.0pt'>The words “ethics” and “tech is” have the same letters, rearranged<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l0 level1 lfo2'><span style='font-size:12.0pt'>The design echoes a computer circuit board (tech)<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l0 level1 lfo2'><span style='font-size:12.0pt'>Gold and white are Georgia Tech’s colors<o:p></o:p></span></li><li class=MsoListParagraph style='margin-left:0in;mso-list:l0 level1 lfo2'><span style='font-size:12.0pt'>Attendees of the ethics program receive stickers to post in their offices so the effort is visible to everyone on campus.<o:p></o:p></span></li></ul><p class=MsoNormal><span style='font-size:14.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:14.0pt'>Do you have a design project that needs a marketing head? Call Lynn for a <b>complimentary consultation</b>: <b>(914) 930-4537</b> or respond to this e-mail. </span><span style='font-size:14.0pt'><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
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</v:shape><![endif]--><![if !vml]><img width=94 height=136 style='width:.9791in;height:1.4166in' src="cid:image004.jpg@01D56D1E.0798D280" align=left hspace=6 style='margin-left:-6px;margin-right:6px' v:shapes="Picture_x0020_3"><![endif]><b><span style='color:#262626'>About Lynn:</span></b><span style='color:#262626'> Lynn Amos, Principal of Fyne Lyne Ventures, works with owners of small- and medium-sized businesses to produce marketing materials that reflect the company’s brand and make it easy for potential customers to see benefits and respond. Lynn has more than 25 years’ experience creating custom WordPress website and blog designs and marketing materials including e-mail newsletters, PowerPoint presentations, direct mail (printed postcards, EDDM mailers, etc.), capabilities brochures, sell sheets, self-published books, and annual reports.<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#773D18'>Lynn Amos</span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:black'><br></span><a href="mailto:lynn@fynelyne.com" target="_blank" title="lynn@fynelyne.com"><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#365F91'>lynn@fynelyne.com</span></a><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#31849B'> </span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:black'><br></span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#773D18'>P <b>914 930 4537</b><br>F 866 684 0294</span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:black'><br></span><a href="http://www.linkedin.com/in/lynnamos" target="_blank" title="http://www.linkedin.com/in/lynnamos"><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#365F91'>http://www.linkedin.com/in/lynnamos</span></a><u><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#365F91'> <o:p></o:p></span></u></p><p class=MsoNormal><a href="http://www.fynelyne.com/"><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#215868'>http://www.fynelyne.com</span></a><u><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#215868'><o:p></o:p></span></u></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#773D18'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#773D18'>Website Design </span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#005580'>·</span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:black'> </span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#773D18'>Custom WordPress Design </span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#005580'>·</span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:black'> </span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#773D18'>Custom E-mail News Templates</span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:black'><br><br></span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#773D18'>Graphic Design for Business Print Communications </span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#005580'>·</span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:black'> </span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#773D18'>Logos </span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#005580'>·</span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:black'> </span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#773D18'>Book and Magazine Design </span><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#773D18'>Fyne Lyne Ventures, LLC</span><span style='font-size:10.0pt;font-family:"Verdana",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><img border=0 width=410 height=102 style='width:4.2708in;height:1.0625in' id="Picture_x0020_1" src="cid:image005.jpg@01D56CC2.E852BF90" alt=FyneLyneEmail></span><span style='font-size:10.0pt;font-family:"Verdana",sans-serif'><o:p></o:p></span></p></div></body></html>