<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div class="">Nice interview of our Gregory Rose who is a member of Gotham Business POWER breakfast. He has some interesting insight and more than a few good stories to share.</div><div class=""><br class=""></div><div class=""><b class=""><i class=""><u class="">Come and meet Gregory</u></i></b> and the rest of the group as we join with Gotham Westchester on Wednesday February 16th @8am on Zoom. Hit me up for the link.</div><div class=""><br class=""></div><div class=""><br class=""></div><div class=""><br class=""></div><div class=""><section class="dh dg dj df di" style="box-sizing: inherit; word-break: break-word; overflow-wrap: break-word; color: rgba(0, 0, 0, 0.8); font-family: medium-content-sans-serif-font, -apple-system, system-ui, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Open Sans", "Helvetica Neue", sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); text-decoration-thickness: initial;"><div class="n p" style="box-sizing: inherit; display: flex; justify-content: center;"><div class="ac af ai ag ab dk ae aj" style="box-sizing: inherit; min-width: 0px; width: 680px; max-width: 680px; margin: 0px 64px;"><div class="" style="box-sizing: inherit;"><h1 id="80cc" class="eb ej dv dn ec ek dw do ed dx dp ee dy dq ef dz dr eg ds eh dt dl ea ei du dm b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 0.55em 0px -0.27em; font-weight: 400; line-height: 60px; letter-spacing: -0.011em; font-family: fell, Georgia, Cambria, "Times New Roman", Times, serif; color: rgb(41, 41, 41); font-size: 48px;">PR Pros: Gregory Rose of GHR Communications On The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro</h1><div class="el" style="box-sizing: inherit; margin-top: 32px;"><div class="en n em ep eo" style="box-sizing: inherit; display: flex; justify-content: space-between;"><div class="o n" style="box-sizing: inherit; display: flex; align-items: center;"><div style="box-sizing: inherit;" class=""><a rel="noopener follow" href="https://medium.com/@rabbiweiner?source=post_page-----3ac94281b40b-----------------------------------" style="box-sizing: inherit; color: inherit; text-decoration: none; -webkit-tap-highlight-color: transparent;" class=""><div class="er eq es" style="box-sizing: inherit; position: relative; width: 48px; height: 48px;"><div class="et o ey p eu ez ev t ew n ex de" style="box-sizing: inherit; 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line-height: 20px; max-height: 20px; text-overflow: ellipsis; display: -webkit-box; -webkit-line-clamp: 1; -webkit-box-orient: vertical;"><div style="box-sizing: inherit;" class=""><a class="ce bw ca bx cb bt fm by bb fn bu bz fo bv" rel="noopener follow" href="https://medium.com/authority-magazine/pr-pros-gregory-rose-of-ghr-communications-on-the-5-things-you-need-to-create-a-highly-successful-3ac94281b40b?source=post_page-----3ac94281b40b-----------------------------------" style="box-sizing: inherit; color: inherit; text-decoration: none; margin: 0px; fill: inherit; font-size: inherit; border: inherit; font-family: inherit; letter-spacing: inherit; padding: 0px;"><span style="box-sizing: inherit;" class="">Jan 31</span></a> · 7 min read</div></span></span></div></div><div class="gz hc gx ha gv z gy n hb gw" style="box-sizing: inherit; display: flex; align-items: flex-end; margin-left: 30px;"><div class="n o" style="box-sizing: inherit; display: flex; align-items: center;"><div class="s ap hd" style="box-sizing: inherit; 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margin: 40px auto 0px; clear: both;"><div role="button" tabindex="0" class="aj hp eq hs hr hq" style="box-sizing: inherit; width: 680px; position: relative; cursor: zoom-in; z-index: auto; transition: transform 300ms cubic-bezier(0.2, 0, 0.2, 1) 0s;"><div class="cs cr hj" style="box-sizing: inherit; margin-left: auto; margin-right: auto; max-width: 1200px;"><img alt="" class="hu aj ht" src="https://miro.medium.com/max/1400/1*VwORsmNAcoBARXbENHFSlQ.jpeg" width="700" height="509" role="presentation" style="box-sizing: inherit; vertical-align: middle; width: 680px; max-width: 100%; height: auto;"></div></div></figure><blockquote class="hv" style="box-sizing: inherit; margin: 0px; padding-left: 30px;"><p id="a6aa" class="id do ie hw b ia hx ib hy ic dn hz gu" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2.75em 0px -0.46em; font-family: fell, Georgia, Cambria, "Times New Roman", Times, serif; color: rgb(117, 117, 117); line-height: 44px; letter-spacing: -0.009em; font-size: 30px;">We tend to talk a lot about what we can do, and not what we can\u2019t. Understanding the limitations to the campaigns you are going to implement can help set expectations for the client and yourself, which in the long run, can be a benefit to both of you.</p></blockquote></div></div></section><div class="ih p n ig el if" role="separator" style="box-sizing: inherit; display: flex; justify-content: center; margin-top: 32px; margin-bottom: 14px; padding-top: 24px; padding-bottom: 10px; color: rgba(0, 0, 0, 0.8); font-family: medium-content-sans-serif-font, -apple-system, system-ui, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Open Sans", "Helvetica Neue", sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); text-decoration-thickness: initial;"><span class="fb gd ik ij ii il" style="box-sizing: inherit; border-radius: 50%; display: inline-block; background-color: rgb(8, 8, 8); height: 3px; width: 3px; margin-right: 20px;"></span><span class="fb gd ik ij ii il" style="box-sizing: inherit; border-radius: 50%; display: inline-block; background-color: rgb(8, 8, 8); height: 3px; width: 3px; margin-right: 20px;"></span><span class="fb gd ik ij ii" style="box-sizing: inherit; border-radius: 50%; display: inline-block; background-color: rgb(8, 8, 8); height: 3px; width: 3px;"></span></div><section class="dh dg dj df di" style="box-sizing: inherit; word-break: break-word; overflow-wrap: break-word; color: rgba(0, 0, 0, 0.8); font-family: medium-content-sans-serif-font, -apple-system, system-ui, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Open Sans", "Helvetica Neue", sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); text-decoration-thickness: initial;"><div class="n p" style="box-sizing: inherit; display: flex; justify-content: center;"><div class="ac af ai ag ab dk ae aj" style="box-sizing: inherit; min-width: 0px; width: 680px; max-width: 680px; margin: 0px 64px;"><p id="cfbd" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie jj iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; clear: left; font-size: 21px;"><span class="js jq jl eq jo jr jm jp jk s jn" style="box-sizing: inherit; display: block; position: relative; float: left; font-size: 66px; line-height: 0.83; margin-right: 12px; padding-top: 7px;">H</span><span class="jt" style="box-sizing: inherit; font-style: italic;">ave you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to have a college degree in PR? How can you create a highly lucrative career in PR? In this interview series, called \u201c5 Things You Need To Create A Highly Successful Career As A Public Relations Pro\u201d we are talking to successful publicists and Public Relations pros, who can share stories and insights from their experiences.</span></p><p id="13dd" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="jt" style="box-sizing: inherit; font-style: italic;">As a part of this series I had the distinct pleasure of interviewing Gregory H. Rose.</span></p><p id="061e" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="jt" style="box-sizing: inherit; font-style: italic;">Gregory H. Rose is the Founder and President of </span><a class="bt ju" href="https://www.ghrcomms.nyc/" rel="noopener ugc nofollow" target="_blank" style="box-sizing: inherit; color: inherit;"><span class="jt" style="box-sizing: inherit; font-style: italic;">GHR Communications LLC</span></a><span class="jt" style="box-sizing: inherit; font-style: italic;">, a full service public relations firm based in New York City. For over a decade, Greg has grown the brands of companies and individuals through social media and e-newsletter campaigns, making sure organizations receive the media attention they deserve for their accomplishments, and developing thought leadership opportunities.</span></p></div></div></section><div class="ih p n ig el if" role="separator" style="box-sizing: inherit; display: flex; justify-content: center; margin-top: 32px; margin-bottom: 14px; padding-top: 24px; padding-bottom: 10px; color: rgba(0, 0, 0, 0.8); font-family: medium-content-sans-serif-font, -apple-system, system-ui, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Open Sans", "Helvetica Neue", sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); text-decoration-thickness: initial;"><span class="fb gd ik ij ii il" style="box-sizing: inherit; border-radius: 50%; display: inline-block; background-color: rgb(8, 8, 8); height: 3px; width: 3px; margin-right: 20px;"></span><span class="fb gd ik ij ii il" style="box-sizing: inherit; border-radius: 50%; display: inline-block; background-color: rgb(8, 8, 8); height: 3px; width: 3px; margin-right: 20px;"></span><span class="fb gd ik ij ii" style="box-sizing: inherit; border-radius: 50%; display: inline-block; background-color: rgb(8, 8, 8); height: 3px; width: 3px;"></span></div><section class="dh dg dj df di" style="box-sizing: inherit; word-break: break-word; overflow-wrap: break-word; color: rgba(0, 0, 0, 0.8); font-family: medium-content-sans-serif-font, -apple-system, system-ui, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Open Sans", "Helvetica Neue", sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); text-decoration-thickness: initial;"><div class="n p" style="box-sizing: inherit; display: flex; justify-content: center;"><div class="ac af ai ag ab dk ae aj" style="box-sizing: inherit; min-width: 0px; width: 680px; max-width: 680px; margin: 0px 64px;"><p id="a4ba" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="io jv" style="box-sizing: inherit; font-weight: 700;">Thank you so much for your time! I know that you are a very busy person. Can you tell us a story about what brought you to this specific career path?</span></p><p id="0221" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie jj iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; clear: left; font-size: 21px;"><span class="js jq jl eq jo jr jm jp jk s jn" style="box-sizing: inherit; display: block; position: relative; float: left; font-size: 66px; line-height: 0.83; margin-right: 12px; padding-top: 7px;">E</span>arly on public policy and politics were a major interest of mine, and after finishing my masters degree at from Johns Hopkins University, I realized communications was my best natural skill and rolled with it. I began working for politicians, letting their constituents know what they were doing to improve their quality of life and what was going on in their respective legislatures. Later I did similar work for non-profits and a few political campaigns, while also having some clients on the side. Then, when the pandemic began, I was fortunate enough to keep the clients I had, add a few others, and eventually run my own business full time.</p><p id="adfb" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="io jv" style="box-sizing: inherit; font-weight: 700;">Can you share the most interesting story that happened to you since you began at your company?</span></p><p id="68dd" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">It\u2019s amazing how even in an ever smaller world, there are people you still may not know. During the height of the pandemic, I did most of my networking on LinkedIn and met long time public advocate Miosotis Muņoz, who is now the Deputy Commissioner at the New York City Department of Immigrant Affairs. Despite running in the same circles and having many similar friends, we never had actually met. We immediately hit it off and have been supporting each other ever since, and recently found out that we\u2019re also both Star Trek fans!</p><p id="de5d" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="io jv" style="box-sizing: inherit; font-weight: 700;">Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?</span></p><p id="e29c" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">Things were going so well with a client that both of us forgot the original contract was only for a year, and it wasn\u2019t until tax season we realized a new one had to be signed!</p><p id="6448" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="io jv" style="box-sizing: inherit; font-weight: 700;">What are some of the most interesting or exciting projects you are working on now?</span></p><p id="19cc" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">Kids2Dentist is a startup in Southern California that\u2019s just about to open its first two offices in Visalia and Fresno. Both of these communities are in need of these services and it\u2019s great to be leading the public relations for them as they work to improve health outcomes for these families.</p><p id="484a" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="io jv" style="box-sizing: inherit; font-weight: 700;">You are a successful leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?</span></p><p id="1f9d" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">I\u2019m a straight shooter and won\u2019t pitch a reporter or an angle I know won\u2019t work. Sometimes it\u2019s not what they want to hear, but in the long run, people I speak to appreciate my honesty and it winds up getting both of us more hits.</p><p id="0963" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">I\u2019m pretty consistent \u2014 meaning the plans I develop are well thought out and I believe they will be effective to meet our goals. Sometimes they won\u2019t, but realizing everyone\u2019s time is precious, it\u2019s important to put thought into the plans you want to implement so when they work, or don\u2019t, you can go back and determine why.</p><p id="6d61" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">You can\u2019t be good at my job without having a strong understanding of the media landscape and what makes for a good story. Having this understanding has allowed me to pitch reporters I\u2019ve never met before, or to get long time contacts to write a story they originally didn\u2019t want to.</p><p id="a5f8" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="io jv" style="box-sizing: inherit; font-weight: 700;">Ok super. Thank you for all that. Let\u2019s now shift to the main focus of our interview. For the benefit of our readers, can you help articulate what the different forms of PR are?</span></p><p id="098b" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">Public relations isn\u2019t just about getting your name in the paper, being on a podcast, or growing the number of social media followers you have \u2014 it\u2019s all of those things and more.</p><p id="2d55" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">Sometimes it\u2019s about how you are telling your story, but it\u2019s just as important to think about how you are interacting with the public (your audience) and how you make them feel about your brand, no matter how they are interacting with it.</p><p id="aa05" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="io jv" style="box-sizing: inherit; font-weight: 700;">Where should a young person considering a career in PR start their education? Should they get a degree in communications? A degree in journalism? Can you explain what you mean?</span></p><p id="f923" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">If you want to grow as a public relations professional, enhance your writing skills. If you\u2019re a strong writer, almost everything else you need to do can fall into place. Also, if you know you want to work in a specific space (politics, health, law), find a firm that specializes in it. Then later on, if you want to go in house somewhere it\u2019s easier, or vice versa.</p><p id="bc46" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="io jv" style="box-sizing: inherit; font-weight: 700;">You are known as a master networker. Can you share some tips on great networking?</span></p><p id="4f90" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">You, of course, have to join a networking group, but make sure the groups you join are right for you. Whether its similar interests, people who work in the same circles or executives who may need your expertise at some point, make sure you are developing strong relationships with the people you are seeing.</p><p id="2538" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="io jv" style="box-sizing: inherit; font-weight: 700;">Lead generation is one of the most important aspects of any business. Can you share some of the strategies you use to generate good, qualified leads?</span></p><p id="2942" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">Public relations is unique to other industries because there are so many ways you can show your work. Whether it\u2019s online, a one-pager you create, or connecting others in your network, eventually you build up enough of a proven background to make it easy for people to spread the word about you.</p><p id="c4d4" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="io jv" style="box-sizing: inherit; font-weight: 700;">Ok super. Here is the main question of our interview. Based on your opinion and experience, what are your \u201c5 Things You Need To Create A Highly Successful Career As A Public Relations Pro\u201d and why. (Please share a story or example for each.)</span></p><p id="8ff8" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">1) Have a basic understanding of the product and industry you are working in. There have been many times where I was able to get my point across because I was speaking my client\u2019s language and got approval for the idea I wanted to run with, because I explained it to them in their terms. This can also help with your pitch to reporters.</p><p id="c85f" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">2) Know where your notes app is on your phone. Make a note of everything because you never know when an inspiration can hit!</p><p id="a114" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">3) Always be able to justify your idea. If you want an ad to run in a specific publication, use statistics to show why audiences clicked on a link, or who the readers are of that publication. This shows you\u2019re thinking what\u2019s best and proven for the company or the individual you represent.</p><p id="bb77" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">4) Be your own version of your competitors. There\u2019s a reason why public relations companies are hired, because clients want to compete, but you can\u2019t all be doing the same thing. While there\u2019s only so many outlets and reporters you can pitch to, or ways you can tell audiences what you\u2019re about, be sure to do it in a way that makes it your own.</p><p id="406b" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">5) We tend to talk a lot about what we can do, and not what we can\u2019t. Understanding the limitations to the campaigns you are going to implement can help set expectations for the client and yourself, which in the long run, can be a benefit to both of you.</p><p id="624a" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="io jv" style="box-sizing: inherit; font-weight: 700;">Because of the role you play, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)</span></p><p id="c881" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;">There are organizations beginning to do this, both private and non-profit, but I would increase the number of news organizations. We need to have a better public discourse. Too much of what\u2019s covered today is partisan and not in depth enough where audiences can really learn about what\u2019s going on in their communities. This has led t a lack of informed dialogue the public needs, to inform their decisions in terms of who they vote for, what\u2019s best for their families, and a host of other issues that can benefit our society.</p><p id="9132" class="ix ip je dn df iy iq jf ek iz ir jg is jh it ja ji iu im jb ie iv in jc iw io jd b" data-selectable-paragraph="" style="box-sizing: inherit; margin: 2em 0px -0.46em; word-break: break-word; color: rgb(41, 41, 41); line-height: 32px; letter-spacing: -0.003em; font-family: charter, Georgia, Cambria, "Times New Roman", Times, serif; font-size: 21px;"><span class="io jv" style="box-sizing: inherit; font-weight: 700;">This was really meaningful! Thank you so much for your time.</span></p></div></div></section></div><div class=""><br class=""></div><div class=""><br class=""></div><div class=""><br class=""></div><div class=""><br class=""></div><div class=""><a href="https://medium.com/authority-magazine/pr-pros-gregory-rose-of-ghr-communications-on-the-5-things-you-need-to-create-a-highly-successful-3ac94281b40b" class="">https://medium.com/authority-magazine/pr-pros-gregory-rose-of-ghr-communications-on-the-5-things-you-need-to-create-a-highly-successful-3ac94281b40b</a></div><div class=""><br class=""></div><div class="">Be Well! </div><div class=""><br class=""></div><div class="">
<div dir="auto" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div dir="auto" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div dir="auto" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div dir="auto" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div dir="auto" style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: "Courier New"; font-size: 18px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;">Shelley Simpson, JD/Business Developer</div><div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: "Courier New"; font-size: 18px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;">Business & Personal Development Partner</div><div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: "Courier New"; font-size: 18px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;"><a href="mailto:simpson.shelley@icloud.com" class="">simpson.shelley@icloud.com</a></div><div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: "Courier New"; font-size: 18px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;" class=""><br class=""></div><br class="Apple-interchange-newline"></div></div><br class="Apple-interchange-newline"></div><br class="Apple-interchange-newline"></div><br class="Apple-interchange-newline"></div><br class="Apple-interchange-newline"><br class="Apple-interchange-newline">
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