<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class="">Hey Gotham,<br class=""><br class="">Anyone who gets the chance to utilize the skills of my friend Fernando will be forever grateful.<br class=""><br class="">Below is a short version of his accomplishments.<br class=""><br class="">Thanks,<br class="">Mike<div class=""><br class=""></div><div class="">============</div><div class="">
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<!--StartFragment--><p class="MsoNormal">For 20 years\u2014including 12 living in Asia\u2014Fernando Ciccarelli
has built leading retail, wholesale and finance organizations in the luxury
industry, driving dramatic increases in growth and profitability. At the same time, he has unique expertise in
mergers and acquisitions for US luxury brands in Asia, with nine successful
integrations across several countries. <o:p class=""></o:p></p><p class="MsoNormal">Most recently, he led Tumi\u2019s Asia Pacific business as Senior
Vice President and Managing Director based in Hong Kong from 2014 until 2017. Charged by the board of directors to develop
and execute a new direct-to-consumer strategy, he initiated three critical
distributor acquisitions in Japan, Korea, and China. By successfully completing all three in less
than three years, his team was able to nearly double top-line sales, shifting
over two-thirds of the sales mix to directly owned operations.<o:p class=""></o:p></p><p class="MsoNormal">Prior to Tumi, Fernando spent 15 years with Coach in diverse
senior roles, including regional assignments in Asia, China, and Japan. During
his time with Coach in Asia, the direct retail business grew exponentially, to
over $1 Billion in sales in 2013. <o:p class=""></o:p></p><p class="MsoNormal">In both instances, the companies achieved growth by
elevating their brands with marketing improvements, upgrading retail store
environments, launching e-commerce, and improving the experience in the travel
retail channel. <o:p class=""></o:p></p><p class="MsoNormal">Preceding his general management roles, he had regional
(Asia Pacific) CFO responsibilities. As the senior finance leader on the ground
in a public (NYSE) company, Fernando had to implement robust financial and
operational processes, build a multi-country organization, and establish
consistent controls, standards and reporting measures throughout every market. These
changes were critical in sustaining a strong operating culture and creating a
scalable model for future growth and acquisitions.<o:p class=""></o:p></p><p class="MsoNormal">Fernando\u2019s commercial leadership abilities, cross-cultural
insights and thorough understanding of global business dynamics are great assets
for a company with international ambitions.
A brand that desires to launch internationally can leverage his
experience and network to accelerate results efficiently and effectively. A company that is already operating internationally
can utilize his skills to improve, expand, or transform their business. <o:p class=""></o:p></p><p class="MsoNormal">Fernando currently lives in New York and is comfortable
working in the US or overseas.<o:p class=""></o:p></p><p class="MsoNormal">Email: <a href="mailto:ciccarelli@outlook.com" class="">ciccarelli@outlook.com</a><o:p class=""></o:p></p><p class="MsoNormal">Phone: +1
917 406 1191<o:p class=""></o:p></p><p class="MsoNormal">LinkedIn: <a href="https://www.linkedin.com/in/fernando-ciccarelli" class="">https://www.linkedin.com/in/fernando-ciccarelli</a><o:p class=""></o:p></p>
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