<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div class="">I\u2019m with you in thinking many of us are both \u2026 a bit of prevention for some and pain killer for other. I\u2019d have to ask Mitch how that works. </div><div class=""><br class=""></div><div class=""><br class=""></div><br class=""><div class="">
<span><img apple-inline="yes" id="A6F7E5F1-2714-4369-90FB-720B78A76283" src="cid:28A9AEFF-4F5E-467C-8BB1-E6FAB85A98C2" class=""></span><span style="font-family: "Courier New"; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-size: 17px;" class=""><span style="color: rgb(0, 0, 0); font-family: "Courier New"; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px;"> </span></span><div style="font-family: "Courier New"; font-size: 18px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-variant-ligatures: normal; font-variant-position: normal; font-variant-numeric: normal; font-variant-alternates: normal; font-variant-east-asian: normal; line-height: normal;" class=""><div class="" style="font-size: 18px; font-weight: normal; color: rgb(0, 0, 0); font-family: "Snell Roundhand"; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: initial; margin: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><b class="" style="font-size: 17px;">Shelley Simpson, Esq</b></div><div class="" style="color: rgb(0, 0, 0); font-family: "Snell Roundhand"; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: initial; margin: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-size: 17px;" class=""><b class="">Business & Personal Development Partner</b></span></div><div class="" style="font-size: 18px; font-weight: normal; color: rgb(0, 0, 0); font-family: "Monotype Corsiva"; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: initial; margin: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-size: 17px;" class="">646-549-7217</span></div><div class="" style="font-size: 18px; font-weight: normal; color: rgb(0, 0, 0); font-family: "Monotype Corsiva"; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: initial; margin: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"></div><div class="" style="font-size: 18px; font-weight: normal; color: rgb(0, 0, 0); font-family: "Monotype Corsiva"; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: initial; margin: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="-webkit-text-stroke-width: initial; font-size: 17px;" class=""><br class=""></span></div><div class="" style="font-size: 18px; font-weight: normal; margin: 0px;"><div style="margin: 0px; font-stretch: normal; font-size: 16px; line-height: normal; font-family: "Helvetica Neue";" class=""><i class="">Find out how to reduce systemic inflammation and positively impact your overall health \u2026</i></div><div class=""><i class=""><br class=""></i></div></div></div><div style="font-family: "Courier New"; font-size: 18px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-variant-ligatures: normal; font-variant-position: normal; font-variant-numeric: normal; font-variant-alternates: normal; font-variant-east-asian: normal; line-height: normal;" class=""><span style="font-size: 17px;" class=""><br class=""></span></div><br class="Apple-interchange-newline" style="font-family: "Courier New"; font-size: 18px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><br class="Apple-interchange-newline" style="font-family: "Courier New"; font-size: 18px; font-style: normal; font-variant-caps: normal; 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<div><br class=""><blockquote type="cite" class=""><div class="">On Jan 15, 2021, at 8:37 AM, <a href="mailto:MStern@aimresourcegroup.com" class="">MStern@aimresourcegroup.com</a> <<a href="mailto:mstern@aimresourcegroup.com" class="">mstern@aimresourcegroup.com</a>> wrote:</div><br class="Apple-interchange-newline"><div class=""><div class="WordSection1" style="page: WordSection1; caret-color: rgb(0, 0, 0); font-family: CourierNewPSMT; font-size: 18px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;"><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Well said Shelley, as usual!<span class="Apple-converted-space"> </span><o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">If you had the opportunity to attend Mitch\u2019s session then you know how valuable it was.<o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Thank you Mitch for sharing your knowledge so generously, and to Raj for sponsoring.<o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">I think I might be a vitamin, but also a little bit of a pain killer.<o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">A question for the group - Can we be both? <o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Warm regards,<o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Mindy<o:p class=""></o:p></div><div class=""><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(0, 32, 96);" class="">Mindy Stern, SPHR, SHRM-SCP, ACC<o:p class=""></o:p></span></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(0, 32, 96);" class="">President<o:p class=""></o:p></span></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(0, 32, 96);" class="">AIM Resource Group LLC<o:p class=""></o:p></span></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><i class=""><span style="color: rgb(0, 32, 96);" class="">Helping Job Seekers Succeed!<o:p class=""></o:p></span></i></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(0, 32, 96);" class=""><a href="http://www.aimresourcegroup.com/" class=""><span style="color: rgb(0, 32, 96);" class="">www.aimresourcegroup.com</span></a><o:p class=""></o:p></span></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="color: rgb(0, 32, 96);" class=""><o:p class=""> </o:p></span></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div class=""><div style="border-style: solid none none; border-top-width: 1pt; border-top-color: rgb(225, 225, 225); padding: 3pt 0in 0in;" class=""><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><b class="">From:</b><span class="Apple-converted-space"> </span>Fredslist <<a href="mailto:fredslist-bounces@gothamnetworking.com" class="">fredslist-bounces@gothamnetworking.com</a>><span class="Apple-converted-space"> </span><b class="">On Behalf Of<span class="Apple-converted-space"> </span></b>Shelley Simpson, Esq<br class=""><b class="">Sent:</b><span class="Apple-converted-space"> </span>Friday, January 15, 2021 7:47 AM<br class=""><b class="">To:</b><span class="Apple-converted-space"> </span><a href="mailto:fredslist@gothamnetworking.com" class="">fredslist@gothamnetworking.com</a><br class=""><b class="">Subject:</b><span class="Apple-converted-space"> </span>[Fredslist] Social Media, Dollars, and Sense<o:p class=""></o:p></div></div></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div class=""><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">An hour still has 60 minutes - 3600 seconds \u2026 that has not changed; but since the advent of social media, marketing has changed and so has the way we reach our target market.<o:p class=""></o:p></div></div><div class=""><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">In a bit over an hour, Mitch Tobol (CGT Marketing) presented at the Gotham Speakers Series sponsored by Raj Goel (Brainlink International.) Mitch walked us through the basics of social media marketing - how and what to think about when we market our products and services. So much information!<o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Are you a pain killer or a vitamin? Don\u2019t know what that means or why it matters, Mitch can help.<o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Is your market boomers or millennials and why that\u2019s important? Mitch knows why it matters and what to do about it.<o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">There are tools to help us develop content that will appeal to our target market. How do we know which one to use? Mitch knows.<o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Did you know that each social media platform lets us \u201cpay to play\u201d on their site. It\u2019s confusing and potentially expensive. Who knows which one make sense for us? Mitch knows.<o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Where to post, when to post, how to post, what to post, whether to post \u2026<o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Mitch knows all about it! As an adjunct professor at Hofstra he teaches entrepreneurs how to build and market their business. It\u2019s through his business, CGT Marketing, that he and his team bring knowledge of business and social media to those of us who want to make social media work for us and not the other way around. <o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">So here\u2019s the thing \u2026 there are activities that make dollars and things that make sense. I learned a lot today including the fact that while I am great at my business, I am not as good on social media as I could be. It\u2019s important for all of us to put our time and money to good use. <o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">Spending time running our business makes dollars. Paying the experts to do the rest makes sense. Thank you, Mitch for being our expert.<o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">And FYI, we get about 2-3 thousand people a week looking at the Gotham website. Make sure your profile is filled out or you\u2019re missing out on potential dollars and cents.<o:p class=""></o:p></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class="">shelleygram \u2122<o:p class=""></o:p></div></div><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><o:p class=""> </o:p></div><div class=""><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span id="cid:image001.png@01D6EB19.A10B9950"><image001.png></span><span style="font-size: 13pt; font-family: "Courier New";" class=""> </span><o:p class=""></o:p></div><div class=""><div class=""><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><b class=""><span style="font-size: 13pt; font-family: "Snell Roundhand", serif;" class="">Shelley Simpson, Esq</span></b><span style="font-size: 13.5pt; font-family: "Snell Roundhand", serif;" class=""><o:p class=""></o:p></span></div></div><div class=""><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><b class=""><span style="font-size: 13pt; font-family: "Snell Roundhand", serif;" class="">Business & Personal Development Partner</span></b><span style="font-size: 13.5pt; font-family: "Snell Roundhand", serif;" class=""><o:p class=""></o:p></span></div></div><div class=""><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 13pt; font-family: "Monotype Corsiva";" class="">646-549-7217</span><span style="font-size: 13.5pt; font-family: "Monotype Corsiva";" class=""><o:p class=""></o:p></span></div></div><div class=""><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 13pt; font-family: "Monotype Corsiva";" class=""><br class=""><br class=""></span><span style="font-size: 13.5pt; font-family: "Monotype Corsiva";" class=""><o:p class=""></o:p></span></div></div><div class=""><div style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span style="font-size: 13pt; font-family: "Monotype Corsiva";" class="">More than a Business ~ It\u2019s a Mission!</span></div></div></div></div></div></div></blockquote></div><br class=""></body></html>