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<p class="MsoNormal">Well said Shelley, as usual! <o:p></o:p></p>
<p class="MsoNormal">If you had the opportunity to attend Mitch\u2019s session then you know how valuable it was.
<o:p></o:p></p>
<p class="MsoNormal">Thank you Mitch for sharing your knowledge so generously, and to Raj for sponsoring.<o:p></o:p></p>
<p class="MsoNormal">I think I might be a vitamin, but also a little bit of a pain killer.
<o:p></o:p></p>
<p class="MsoNormal">A question for the group - Can we be both? <o:p></o:p></p>
<p class="MsoNormal">Warm regards,<o:p></o:p></p>
<p class="MsoNormal">Mindy<o:p></o:p></p>
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<p class="MsoNormal"><span style="color:#002060">Mindy Stern, SPHR, SHRM-SCP, ACC<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#002060">President<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#002060">AIM Resource Group LLC<o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="color:#002060">Helping Job Seekers Succeed!<o:p></o:p></span></i></p>
<p class="MsoNormal"><span style="color:#002060"><a href="http://www.aimresourcegroup.com/"><span style="color:#002060">www.aimresourcegroup.com</span></a><o:p></o:p></span></p>
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<p class="MsoNormal"><b>From:</b> Fredslist <fredslist-bounces@gothamnetworking.com>
<b>On Behalf Of </b>Shelley Simpson, Esq<br>
<b>Sent:</b> Friday, January 15, 2021 7:47 AM<br>
<b>To:</b> fredslist@gothamnetworking.com<br>
<b>Subject:</b> [Fredslist] Social Media, Dollars, and Sense<o:p></o:p></p>
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<p class="MsoNormal">An hour still has 60 minutes - 3600 seconds \u2026 that has not changed; but since the advent of social media, marketing has changed and so has the way we reach our target market.<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">In a bit over an hour, Mitch Tobol (CGT Marketing) presented at the Gotham Speakers Series sponsored by Raj Goel (Brainlink International.) Mitch walked us through the basics of
social media marketing - how and what to think about when we market our products and services. So much information!<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Are you a pain killer or a vitamin? Don\u2019t know what that means or why it matters, Mitch can help.<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Is your market boomers or millennials and why that\u2019s important? Mitch knows why it matters and what to do about it.
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">There are tools to help us develop content that will appeal to our target market. How do we know which one to use? Mitch knows.<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Did you know that each social media platform lets us \u201cpay to play\u201d on their site. It\u2019s confusing and potentially expensive. Who knows which one make sense for us? Mitch knows.
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Where to post, when to post, how to post, what to post, whether to post \u2026<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Mitch knows all about it! As an adjunct professor at Hofstra he teaches entrepreneurs how to build and market their business. It\u2019s through his business, CGT Marketing, that he and
his team bring knowledge of business and social media to those of us who want to make social media work for us and not the other way around. <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">So here\u2019s the thing \u2026 there are activities that make dollars and things that make sense. I learned a lot today including the fact that while I am great at my business, I am not
as good on social media as I could be. It\u2019s important for all of us to put our time and money to good use. <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Spending time running our business makes dollars. Paying the experts to do the rest makes sense. Thank you, Mitch for being our expert.
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">And FYI, we get about 2-3 thousand people a week looking at the Gotham website. Make sure your profile is filled out or you\u2019re missing out on potential dollars and cents.
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">shelleygram \u2122<o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:13.0pt;font-family:"Snell Roundhand",serif;color:black">Shelley Simpson, Esq</span></b><span style="font-size:13.5pt;font-family:"Snell Roundhand",serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:13.0pt;font-family:"Snell Roundhand",serif;color:black">Business & Personal Development Partner</span></b><span style="font-size:13.5pt;font-family:"Snell Roundhand",serif;color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:13.0pt;font-family:"Monotype Corsiva";color:black">646-549-7217</span><span style="font-size:13.5pt;font-family:"Monotype Corsiva";color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:13.0pt;font-family:"Monotype Corsiva";color:black">More than a Business ~ It\u2019s a Mission!</span><span style="font-size:13.5pt;font-family:"Courier New";color:black"><o:p></o:p></span></p>
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