[Fredslist] Extremely talented individual needs some Gotham MAGIC

[Cheryle Levine]

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PHYLLIS GOLDBERG 


Clinique 

2007-Present 
Art Director 

Liz Claiborne 

1998-2006 
Design Manager 

Phyllis Goldberg Design 

1992-1998 
Art Director/ 
Creative Consultant 

Ander Communications 
1989-1992 
Art Director 

Education 

new york city • tel: 917.297.2904 • e: phyllis at phyllisgoldberg.com • web: www.coroflot.com/phyllisg 

Art Director utilizing effective design and managerial skills to produce dynamic advertising, digital signage 
and collateral material with emphasis on creativity and marketing goals. Detail oriented professional with 
strong work ethic executing projects within strict deadlines and budgetary parameters. Experienced in 
directing photographers, retouchers, printers and production artists while motivating team. Proficient in 
InDesign, Illustrator, Photoshop. 

Art direction, design and project management of global advertising campaigns, collateral and in-store animated 
videos for Clinique brands such as 3-Step, Moisture Surge, Even Better, Sun and Skin Supplies For Men. 
Interpret creative briefs and partner with copy and marketing teams to create innovative programs for global 
advertising, direct mail, in-store digital signage and promotions. Interact with production and operational 
teams to ensure timely deliveries while maintaining quality standards. Presentations to senior management. 
Training and supervision of designers and production artists. 

• Appointed lead designer and creative liaison for North America marketing in-store programs which include 
art direction and project management of department store point-of-sale videos and selling material 

• Conception and art direction of Clinique's first illustrated animation for in-store digital signage 
• Concepting and collaboration with copywriters and marketing to create successful advertising campaigns for 
brands such as High Impact Curling Mascara, Vitamin C Smoothie Lip Colour and Even Better Skin Tone Corrector 

Art direction of direct mail, promotional advertising, look books and merchandising guides while maintaining 
brand identities for divisions such as Liz Claiborne, Sigrid Olsen and Dana Buchman. Interacted with marketing, 
copy, purchasing, photographers and production teams to produce projects on time and within budget. 
Trained and managed designers and production artists. 

• Art directed launch of new publications for Villager, Dana Buchman and Laundry By Shelli Segal 
• Reduced production expenses over $95,000 annually by redesigning merchandising publications 
• Facilitated and lead seasonal task force meetings between marketing and creative departments 
to review procedures and update creative concepts 

Conceptualized, designed and developed all phases for producing dynamic advertising and collateral programs. 
Collaborated with copy and marketing groups to create budgets, schedules and marketing strategy. 
Art direction of photographers, illustrators, retouchers, printers and production artists. Partial client list: 
Lancôme - co-op advertising and collateral material 
Revlon - packaging, including successful launch of Diane Von Furstenberg bath line 
Sony - collateral for Madison Avenue entertainment store, signage for Sony Wonder museum 
Clinique - store merchandising and collateral material 
L'Oréal - packaging, logo development and collateral material 
Liz Claiborne - store merchandising and collateral material 

Art direction for advertising and promotional material. Project development with copywriters 

and marketing groups. Supervision of press runs. Client presentations. Partial client list: 

Lazare Kaplan Diamonds - created collateral material resulting in acquisition of account 

Kraft General Foods Country Time Lemonade - created advertising resulting in acquisition of account 

Sony Electronics - designed and produced displays, collateral and promotional publications 

Oil of Olay - designed and produced collateral and promotional advertising 

Additional accounts: Snuggle, Bain de Soleil, Citibank 

School of Visual Arts, courses in conceptual advertising, design, typography, digital design 

Fashion Institute of Technology, AAS, Advertising Design, Magna Cum Laude