[Fredslist] Minority report is coming

[Raj Goel, CISSP]

Gothamites,

   Do you recall how in The Minority Report, stores were trying to sell Tom Cruise products based on his retina scans?

   What would you do if a Retailer knew you were pregnant, and when the due date was before you told your friends and family?

   Or they figured out whether you got a bonus or were unemployed without you telling them?

  This article in Forbes on Target's Pregnancy Identifier database is eerily unsettling.  Especially the way they created the "random coupons" baby book.

 http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/

This is how BIG DATA works, and this is how Facebook, Google, Twitter are making their billions.

Collecting data, analyzing data to show you better targeted ads, and further sell your data to retailers, advertisers, insurers and governments.


--Raj

Rajesh Goel, CISSP 
cell (917) 685-7731 
CTO: Brainlink International, Inc. 
raj at brainlink.com 
www.brainlink.com 
www.linkedin.com/in/rajgoel
 
You run your business, and leave the IT to us. 
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