[Fredslist] Director of Member Marketing

[Kamberg, Jeffrey (02940)]

Please have qualified candidates contact me directly for this position.




Director of Member Marketing
Position Info

-         Must have database/segment/email marketing expereince

-         Wants someone with "fashion forward with a urban sensability"

-         High level role, will interact with the CEO

-         Supervises 3



Oversee the development, direction and implementation of marketing strategies to maximize member engagement, tenure and revenue per member.  Must be fashion forward with an urban sensibility and analytical understanding of trends and upscale/hip brands.  Entrepreneurial environment where you will need to have roll up your sleeves mentality with confidence and a strong point of view of the business and the team's marketing capabilities.

Responsibilities:
Develop, manage, implement and analyze marketing and communication strategies to drive member   3 Key areas include:

1. Marketing for all of our business lines (Personal Training Shop, Spa, Group Fitness, Pilates)

2. Member experience/touchpoint development, communication and marketing

3. Database marketing and segmentation strategies for member on-boarding winback, referral and renewal programs

Types of programs include
Former member winback programs.
Member referral programs
Retail business line support
In-Store programs (events, partnerships, store anniversaries)
Presale store opening
Grand opening
Member On-boarding
Club anniversaries
Club renovation and expansion
Member newsletters

Achieve objectives using a combination of channels including in-store merchandising, email/online and direct mail and working directly with in-store personnel and sales staff.

Use customer database, working with marketing analyst and IT department, to develop segmentation strategies to target existing customers and former customers for sales/marketing offers.

Plan and implement a comprehensive marketing calendar to orchestrate all planned activities including direct mail, email, in-store merchandising, partnerships, events, online, winback, etc.

Develop, manage and optimize annual member marketing budget.

Manage in-house creative services team and database marketing agency through creative development, production and campaign implementation.

Qualifications:
To perform this job successfully, an individual should meet the following minimum requirements and qualifications.

*         Organizational leadership (collaborative management style)
*         Resourcefulness (able to stretch money and people)
*         Analytics and Strategic Planning (makes quick, fact-based decisions)
*         Listening skills (listen first, then respond)
*         Intellectual horsepower (highly analytical & strategic)
*         Strong relationship management and interpersonal skills (high EQ)
*         Influencing skills (proven ability to persuade others towards an idea or goal)
*         Complex problem-solving (create options, then converge)
*         Innovative and creative thinking (need fresh thinking)
*         Bachelor's degree, plus 7-10 yrs of experience


Jeffrey N. Kamberg
Recruiting Manager
Robert Half International
245 Park Avenue-25th Fl
New York, NY 10167

Phone (212) 983 1800
Fax     (212) 983 5629

email:  jeffrey.kamberg at roberthalf.com<mailto:jeffrey.kamberg at roberthalf.com>
www.roberthalf.com<http://www.roberthalf.com>
www.rhi.com<http://www.rhi.com>

Worldwide Leader in Specialized Staffing Services Since 1948.


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