[Fredslist] Mitch is speaking this Wednesday

[Mitch Tobol]

I'm part of a seminar (the good part:) on Variable Printing. It's  
FREE for Gotham members. If you're interested click on the link below  
and register. Thanks,

  Our workshop:
Variable for Results
will be in the Xerox headquarters in Manhattan. It's the first in a  
series of workshops designed to help you maximize your marketing  
efforts. Learn how to start using the latest technology to increase  
your response rates.
You're not going to want to miss this!
Wednesday, April 9, 2008
8:00 - 10:30 AM
Xerox Headquarters
245 Park Ave., New York, NY
(Arrival time: 8 AM | Session begins: 8:30 AM )
Breakfast will be served
RSVP 516-486-5000 or
Register Now!

Smart marketing firms and departments are using variable data  
printing to increase response rates and sales revenue. It's extremely  
affordable and companies that try it have reported 20 - 100%  
increases in effectiveness. This includes printing on-demand,  
franchise marketing, customized monthly statements, personalized  
direct mail, customized coupons, rewards programs, and other uses.

This workshop will discuss the technologies used, what you need to  
start or expand your existing program and show real life case studies.

WHO  SHOULD ATTEND
• Marketing, advertising and communications professionals
• In-house document services/in-plant print managers
• Managers and executives from transactional, direct mail and graphic  
arts companies
• Print buyers and media planners

WHAT YOU WILL LEARN
• What variable printing is and isn't
• How to start using it
• What are the options
• What are your first steps
• How to manage your data for variable

SPEAKERS
Doug Pike, Executive VP of Xerox
Mitch Tobol, CEO Tobol Group, Inc. and Adjunct professor, Hofstra  
University
Glen Boehmer, President Sentinel Printing.

It will be a very enlightening and engaging workshop



Mitch Tobol
Tobol Group, Inc.
516.767.8182

Intelligent marketing…profitable results

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