[Fredslist] New ABA "Marketing Bible" for Lawyers

[David Abeshouse]

At this morning's Gotham L.I. meeting, it was suggested to me that I should
post this to the list, as it may be of interest to lawyers (and accountants
and other service professionals) who are focused on marketing their
services:


I am one of the contributors to a book that the American Bar Association has
just published.  It went on sale in early July.  (Unfortunately, I don't
share in the proceeds.) 
The book is titled, " How to Capture and Keep Clients: Marketing Strategies
for Lawyers."  Here's an excerpt from a publicity notice I received: 
This is a new book just released by the ABA General Practice, Solo & Small
Firm 
Section. http://www.abanet.org/genpractice/books/captureclients/index.html 
Check out the table of contents at: 
http://www.abanet.org/genpractice/books/captureclients/toc.html, and find 
out who contributed to this marketing bible at: 
http://www.abanet.org/genpractice/books/captureclients/bios.html

Best regards, 
David 


David Abeshouse
Gotham L.I.
Alternative Dispute Resolution 


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